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Showing result 1 - 5 of 70 essays matching the above criteria.

1. 1. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Zachary Sporn; [2023]
   Keywords : Experiential Marketing; Golf Industry; Customer Engagement; Customer Loyalty; Emotional Response; Recreational Sports;

   Abstract : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. READ MORE

3. 2. The Impact of Store Image Attributes on Store Satisfaction and Store Loyalty : of Hard Discounter Grocery Retailers

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Bahdi Joelle; [2023]
   Keywords : Store Attributes; Store Image; Store Satisfaction; Store Loyalty; Hard Discounter;

   Abstract : Maintaining and increasing customer loyalty has become a crucial strategic objective for businesses due to cross-shopping and intensified competition across many industries. In the realm of grocery retailing, the necessity for retailers to invest resources towards fostering customer loyalty has reached unprecedented levels, primarily due to the proliferation of shopping formats accessible to customers. READ MORE

4. 3. Impact of Artificial Intelligence on Customer Experience : A mixed-methods approach to study the impact of Artificial Intelligence on Customer Experience with Voice of Customer as the mediator

   University essay from Jönköping University

   Author : Asad Ullah; [2023]
   Keywords : Artificial intelligence;

   Abstract : Abstract Background: In the contemporary world, the emergence of artificial intelligence has brought about a revolutionary change in customer experiences. Businesses, in analyzing numerous data observations, are aiming to improve customer journeys, from the point of purchase until after the product is used, by making the entire process convenient, satisfactory, and efficient. READ MORE

5. 4. The relevant aspects of Lean to ensure reliability in electronic hardware development : Case organization-Bosch Rexroth, Mellansel

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Pallab Barua; Lijo Johnson Kanjiraparambil; [2023]
   Keywords : Lean aspects; Lean and product development; Lean and reliability;

   Abstract : Product development is considered an important key factor in the fourth industrial revolution (Industry 4.0) as products are becoming more competitive and complex due to market competition. Currently, customer satisfaction mostly depends on product reliability especially when it comes to electronics hardware. READ MORE

6. 5. Warranty Cost Analysis And Optimization To Finalize Asuitable Warranty Period For An Organization

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Anoop Narayanan; Raja Reddiar; [2022]
   Keywords : Warranty Costs; innovation in Quality; Reliability; Warranty;

   Abstract : Since the beginning of industrialization, reliability and warranty concerns have taken top priority. It's mostly because the warranty failures costs a lot of money for the manufacturer (Glickman and Berger 1976). The turnover and profitability of the business are significantly impacted by the warranty cost. READ MORE