Essays about: "role of information technology in marketing"

Showing result 1 - 5 of 33 essays containing the words role of information technology in marketing.

1. 1. Blockchain's influence on digital marketing : An exploratory study examining blockchain in relation to big data and digital marketing

   University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

   Author : Jimmy Brauer; Björn Linnala Eriksson; [2020]
   Keywords : Blockchain; Digital Marketing; Big Data; GDPR;

   Abstract : Today's society has grown to be highly digitalized where technologies are playing a large role in everyone's lives. Moreover, society is still developing at a rapid pace, with a new innovation around every corner and with more and more business conducted online. READ MORE

3. 2. Where are you? : A qualitative investigation of self-service technology in the hotel industry

   University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

   Author : Sara Fredriksson; Anna Schmidt; [2019]
   Keywords : self-check-in; SST in the hotel industry; SST customer roles; attitude towards SST; value creation in SST encounters; SST co-production;

   Abstract : Throughout the last years, the service encounter has gone through drastic changes due to rapid technological developments. The research area of service marketing is therefore putting a stronger focus on the academic field of technology-infused service encounters. READ MORE

4. 3. Fossil fuel- free by 2030 : A quantitative study on battery electric vehicle adoption and the moderating role of total cost of ownership

   University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

   Author : Jens Olofsson; Sandra Nymo; [2019]
   Keywords : Battery electric vehicle; Battery electric vehicle adoption; Total cost of ownership;

   Abstract : Battery electric vehicles (BEV) are promoted as a viable near-term technology to reduce the emissions of greenhouse gases (GHG). With Sweden's relatively slow adoption of the BEV in combination with the Swedish government's target of a vehicle fleet independent of fossil fuels by 2030, we study how adoption intentions are influenced by vehicle attribute and when these effects influence BEV adoption. READ MORE

5. 4. Cross-border Online Purchase Intent : An Investigation of CSR-conscious Young Adults

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Philip Meier; Eleni Anastasiadou; [2018]
   Keywords : online purchase intent; international online vendors; corporate social responsibility; technology acceptance model; Ikea;

   Abstract : Date:                             04 June 2018 Level:                            Master Thesis in International Marketing, 15 ECTS Institution:                     School of Business, Society and Engineering, Mälardalen University Authors:                       Anastasiadou, Elena                       Meier, Philip                                       (94/05/25)                            (88/03/11) Title:                              Cross-border Online Purchase Intent: An Investigation of CSR-conscious Young Adults Supervisor:                   Emilia Rovira Keywords:                   Online purchase intent, international online vendors, corporate                                      social responsibility, technology acceptance model, Ikea Research Question:     What factors affect the online purchase intent of CSR-conscious young adults buying from IOVs and how? Purpose:                       With the worldwide increasing access and usage of the Internet, cross-border shopping has emerged as an online trend, especially amongst young adults. Simultaneously, CSR-consciousness has spread rapidly around the globe. READ MORE

6. 5. Internet of Things : The Potential Influence of Enterprise Buyers on the Security of IoT

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : John Mozayani; [2018]
   Keywords : Information and Communications Systems Security; Information Security; Internet of Things; IoT; Accountability; Business Models; Innovation and Growth; Consumer Awareness and Advocacy; Customer Experience; Customer First Mindset; Value Proposition; Enterprise Buyers; Informations- och Kommunikationssystem Säkerhet; IoT; Ansvar; Affärsmodeller; Innovation och Tillväxt; Konsumentmedvetenhet och konsumentskydd; Kundupplevelse; Kundens förstånd; Värdesättning; Företags Köparen;

   Abstract : While IoT safety and security incidents continue to increase in frequency, scope and severity, there remains a gap in how the issue will be addressed. While the debate continues within academia, industry standards bodies, government and industry media, new entrants continue to rapidly enter the market with cheaper more powerful products with little incentive to address information security issues. READ MORE