Essays about: "role of information technology in marketing"

Showing result 1 - 5 of 35 essays containing the words role of information technology in marketing.

1. 1. Holographic Communications Technologies : A qualitative study on the ethical and\or legal challenges based on the stakeholders' perspectives

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Natalia Giogiou; [2022]
   Keywords : Digital Ethics; Digital Technology; Ethics in Information Digital Technology; Extended Reality; Holographic Communications Technologies; Ethical Design; Value Sensitive Design; Ethical Framework; Ethical Technology Assessment; Human Computer Interaction; Qualitative Research; Επικοινωνίες μέσω ολογραμμάτων; Ηθική Ψηφιακών Μέσων και Πληροφοριακών Συστημάτων; Νομικοί και Ηθικοί Κίνδυνοι Επικοινωνιών μέσω Ολογραμμάτων;

   Abstract : Holographic communications technologies are a new digital technology being currently  developed by companies to be available to the public in the near future. Through holographic  communications technologies, the image of one user located in one place can be captured with  special equipment from different angles, so that its three-dimensional depiction is created  realistically. READ MORE

3. 2. Ready, set, live! How Do European Consumers Perceive the Value of Live Video Shopping and What are Their Motivations to Engage in It? A Qualitative Study

   University essay from Umeå universitet/Företagsekonomi

   Author : Elina Andersson; Nicolai Pitz; [2021]
   Keywords : Live Video Shopping; LVS; perceived value; consumer engagement; digital marketing; e-commerce; Technology Acceptance; Uses and Gratifications Theory;

   Abstract : The phenomenon of Live Video Shopping (LVS) has gained increased attention in recent years. Sinceapproximately 2017, the Chinese market has brought LVSto the attention of the public. In terms of overall market share, LVS was projected to account for roughly 20% of the overalle-commerce volume in Chinauntil 2021. READ MORE

4. 3. Blockchain's influence on digital marketing : An exploratory study examining blockchain in relation to big data and digital marketing

   University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

   Author : Jimmy Brauer; Björn Linnala Eriksson; [2020]
   Keywords : Blockchain; Digital Marketing; Big Data; GDPR;

   Abstract : Today's society has grown to be highly digitalized where technologies are playing a large role in everyone's lives. Moreover, society is still developing at a rapid pace, with a new innovation around every corner and with more and more business conducted online. READ MORE

5. 4. Where are you? : A qualitative investigation of self-service technology in the hotel industry

   University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

   Author : Sara Fredriksson; Anna Schmidt; [2019]
   Keywords : self-check-in; SST in the hotel industry; SST customer roles; attitude towards SST; value creation in SST encounters; SST co-production;

   Abstract : Throughout the last years, the service encounter has gone through drastic changes due to rapid technological developments. The research area of service marketing is therefore putting a stronger focus on the academic field of technology-infused service encounters. READ MORE

6. 5. Fossil fuel- free by 2030 : A quantitative study on battery electric vehicle adoption and the moderating role of total cost of ownership

   University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

   Author : Jens Olofsson; Sandra Nymo; [2019]
   Keywords : Battery electric vehicle; Battery electric vehicle adoption; Total cost of ownership;

   Abstract : Battery electric vehicles (BEV) are promoted as a viable near-term technology to reduce the emissions of greenhouse gases (GHG). With Sweden's relatively slow adoption of the BEV in combination with the Swedish government's target of a vehicle fleet independent of fossil fuels by 2030, we study how adoption intentions are influenced by vehicle attribute and when these effects influence BEV adoption. READ MORE