Essays about: "role of information technology in marketing"

Showing result 1 - 5 of 28 essays containing the words role of information technology in marketing.

  1. 1. Assessment of Business model in the service industry on a global process perspective

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Quentin Bolle; MARTIN VAN DE POELE; [2016]
    Keywords : service; information and communication technology industry; theoretical model; value; process;

    Abstract : Service marketing is something new, and a lot of companies are working on answering the demand as best they can. Consumption behaviour implies a lot of changes in every market, and companies have to deal with all these changes. Companies must be able to adapt their strategy to be competitive. READ MORE

  2. 2. The Effects of Personalized Marketing Communication on Consumers' Attitudes and Behaviors and the Role of Privacy Violation

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Victoria Öhberg; Sandra Nilsson; [2016]
    Keywords : Personalization; privacy; consumer; intrusivness; marketing communication;

    Abstract : An increasingly digital world is providing companies with many different possibilities to collect and take advantage of consumer data. Many researchers have shown positive effects of using consumer data for personalization, but the negative consequences noticed by technology researchers have not yet been investigated in relation to personalization. READ MORE

  3. 3. Differences in Lengths of Life of Production Equipment & Production Systems and their implications on Acquisition & Replacement Processes

    University essay from Mälardalens högskola/Innovation och produktrealisering; Mälardalens högskola/Innovation och produktrealisering

    Author : Aria Karim; Anna Schnelzer; [2015]
    Keywords : Technical length of life; conceptual length of life; economical length of life; production equipment; production system; acquisition process; replacement process; life cycle; Teknisk livslängd; konceptuell livslängd; ekonomisk livslängd; produktionsutrustning; produktionssystem; anskaffningsprocess; livscykel;

    Abstract : Nowadays usage of advanced production equipment becomes more common among production industries, future challenges in the market require flexibility in production industries due to growing competition and demand responses. Decisions regarding acquisition and replacement of production equipment have a major role in future profitability and competitiveness of production industries. READ MORE

  4. 4. Technology acceptance of IKEA mobile application

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Adriana Vrablova; Stjepan Kalinic; [2015]
    Keywords : perceived usefulness; perceived ease of use; behavioral intentions; actual purchase; technology acceptance model;

    Abstract : In the past few years, rapid development of mobile technologies has been changing the way people approach purchasing. Using Technology Acceptance Model (Davis, 1986), the authors believe that IKEA’s furniture mobile application creates a certain value to its users. READ MORE

  5. 5. The role of Information Technology in the purchasing processes in the French market

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Adrien Delavallade; Helene Va; [2015]
    Keywords : Marketing IT Retail market French market;

    Abstract : .... READ MORE