Essays about: "discourse of marketing"

Showing result 21 - 25 of 83 essays containing the words discourse of marketing.

  1. 21. The Appropriation of Feminist Values in Multi-Level-Marketing Distribution Networks

    University essay from

    Author : Angelica Ferneborg; Marie Amminger; [2021]
    Keywords : Multi-Level Marketing; MLM-Networks; Femvertising; Feminist Media Theory; Relational Agency; Feminist Values; Critical Discourse Analysis;

    Abstract : The aim of this thesis is to investigate the communicative and discursive practices used by Multi-Level Marketing (MLM) networks when marketing their network to women as both a business opportunity and as a sisterhood, in order to start and contribute to the conversation regarding the relatively unsupervised communicative practices and their potential effects of MLM distribution networks. By conducting an extensive qualitative analysis on eighteen group call videos posted publicly on YouTube by affiliates of six different MLM networks, this thesis examines the marketing practices used to appropriate feminist values in order to recruit women and sell products. READ MORE

  3. 22. Comparing Sustainability Communication in Swedish and Ukrainian Companies : The case of Cloetta and Roshen

    University essay from

    Author : Volkohon Karl; [2021]
    Keywords : Sustainability; Communication; Cloetta; Roshen; Sustainable Development Goals; Sweden; Ukraine; Comparative Study;

    Abstract : This is a study of how two companies from different countries construct and communicate their Sustainability and Corporate Social Responsibility (CSR). The companies are from the confectionery industry with a similar size, sales, and number of factories. The only difference is the origin of the companies. READ MORE

  4. 23. Influencers - a non-essential profession in society? : A discourse analysis of BBC News and The Guardian comment fields on Facebook

    University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Author : Jennifer Frisell; Chanapha Intichan; [2021]
    Keywords : Facebook discourse; online news commenting; discourse analysis;

    Abstract : In today's media landscape, the boundaries between traditional media and digital media are intertwined. Thus, many news outlets can use social media platforms such as Facebook to share their articles to reach a larger audience. At the same time, it creates an opportunity for readers to interact with the articles by leaving a comment. READ MORE

  5. 24. From commercial product to art piece: luxury in the search of virtual exclusivity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Gvantsa Khabalashvili; Leyre Hermana García-Agulló; [2021]
    Keywords : luxury; luxury brand; art; artification; cultural capital; Business and Economics;

    Abstract : Thesis purpose: The purpose is to identify what opportunities the approach to art on Instagram offers luxury brands to sustain their exclusivity in an age of mass production. Theoretical Perspective: Pierre Bourdieu’s (1984) cultural capital, legitimate culture and Kapferer and Bastien’s (2012) anti-marketing rules and the artification of luxury are the main sources of theory used to develop the analysis. READ MORE

  6. 25. "We Have Space For You" Promoted Migration and Selective Inclusion? Dutch Migration in a Swedish Context

    University essay from Lunds universitet/Genusvetenskapliga institutionen

    Author : Hanna Mächs; [2021]
    Keywords : Intra-EU migration; skilled work; bordering practices; gender; ’whiteness’; Social Sciences;

    Abstract : Every year, a big number of Swedish municipalities market themselves through an Emigration fair in Holland, with the aim to attract Dutch workforce, or more generally, bring new inhabitants to their respective region. In the marketing campaigns, specific stereotypic images of Sweden emerge, that are said to be specifically attractive to the putative Dutch migrants. READ MORE