Essays about: "discourse of marketing"

Showing result 16 - 20 of 83 essays containing the words discourse of marketing.

  1. 16. IDENTITY & TECHNO-UTOPIANISM.A Critical Discourse Analysis of Marketing Material and their Sociotechnical Imaginaries

    University essay from Göteborgs universitet/JMG - Inst f journalistik och masskomm

    Author : Åberg Albin; [2021-10-12]
    Keywords : ;

    Abstract : This research paper sets out to investigate the messaging present in a corpus of texts gathered from Acxiom’s, an American data-analysis and ‘Identity Solutions’-company, website. The paper applies a framework of Critical Discourse Analysis informed by Theo van Leeuwen’s theory of ‘legitimations’ and analyses the findings through the theoretical framework of ‘Sociotechnical Imaginaries’. READ MORE

  3. 17. The day after tomorrow’s marketing - A discourse analysis regarding the future of marketing

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Sonia Kaidi; Ellen Tidfors; [2021-06-28]
    Keywords : ;

    Abstract : .... READ MORE

  4. 18. Analysing Journalists Written English on Twitter : A comparative study of language used in news coverage on Twitter and conventional news sites

    University essay from Stockholms universitet/Engelska institutionen

    Author : Douglas Askman; [2021]
    Keywords : ;

    Abstract : The English language is in constant transition, it always has been and always will be. Historically the change has been caused by colonisation and migration. Today, however, the change is initiated by a much more powerful instrument: the Internet. READ MORE

  5. 19. Colonial Imagery and representation in tourism marketing of African destinations. : A case study of Kenya

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Anne Mundati; [2021]
    Keywords : Colonial myth; photography; marketing; Kenya; destination.;

    Abstract : This research study is based on the visual marketing of African destinations and the colonial influence in a post-colonial world. Recent tourism research tourism has examined post-colonial realities in developing countries addressing the experience of British post-colonialism, however, only a few of those studies have examined the cultural consequences of tourism marketing image influence on culture and national identity. READ MORE

  6. 20. Profitable Sustainability

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Author : Gustav Lopez Valdivieso Svensson; [2021]
    Keywords : Malmö; critical discourse analysis; the production of space; sustainability; neoliberalism; Social Sciences;

    Abstract : This thesis investigates the sustainability discourse present in two urban development projects in Malmö. The projects investigated are Sege Park in Kirseberg, and Culture Casbah in Rosengård. READ MORE