Essays about: "discourse of marketing"

Showing result 6 - 10 of 83 essays containing the words discourse of marketing.

  1. 6. Memes Beyond Virality: An abductive thematic analysis on memetic communication in politically active youth, aged 18 to 27

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Ida Andersson; [2023]
    Keywords : Memes; Strategic Communication; Tribalism; Political Communication; Social Media Marketing.; Social Sciences;

    Abstract : In this exploratory study, the communicative role of political memes and their influence on group dynamics are examined through an abductive research approach. The method involves semi-structured interviews with politically active individuals spanning the political spectrum. READ MORE

  3. 7. SUSTAINABLE  HERITAGE LIGHTING DESIGN WITH MODERN TECHNOLOGY

    University essay from KTH/Ljusdesign

    Author : Suma Mathew; [2023]
    Keywords : Drone lighting; Sculpture lighting; Renewable Energy; light pollution; light and shadow.;

    Abstract : The research aims to explore the effective utilization of drone technology for visually narrating a story. By analyzing lighting techniques and design strategies, insights will be provided into lighting practices that address the current energy and climate crisis. READ MORE

  4. 8. Industry Brands and Enchantment: How Disenchantment of the Mental Health App Industry Brand Influences Companies Within the Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Olivia Hagman; Ellen Håkman; [2022-08-04]
    Keywords : Industry Brands; Mental Health Apps; Enchantment; Disenchantment; Consumer Perceptions; Industry Image; Industry Aura; Stigma;

    Abstract : Enchantment is at the heart of most marketing and branding operations, therefore, there is reason to believe it is part of the broader picture of the more unexplored concept of industry brands. To study how enchantment discourses of industry brands influence companies, we employ the rich context of an industry brand that has received mixed reviews in terms of its ability to appeal to consumers, namely mental health apps. READ MORE

  5. 9. IDENTITY & TECHNO-UTOPIANISM. A Critical Discourse Analysis of Marketing Material and their Sociotechnical Imaginaries.

    University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Author : Albin Åberg; [2022-02-10]
    Keywords : Discourse Analysis; Sociotechnical Imaginaries; Marketing Technology; MarTech; Critical Studies; Identity; Techno- Utopianism;

    Abstract : This research paper sets out to investigate the messaging present in a corpus of texts gathered from Acxiom’s, an American data-analysis and ‘Identity Solutions’-company, website. The paper applies a framework of Critical Discourse Analysis informed by Theo van Leeuwen’s theory of ‘legitimations’ and analyses the findings through the theoretical framework of ‘Sociotechnical Imaginaries’. READ MORE

  6. 10. Fashionable & Sustainable? A case study exploring the markets contribution to the ethical consumption gap

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emma Tyledal; Emelie Blennow; [2022]
    Keywords : Ethical consumerism; ethical consumption gap; consumer sovereignty; consumer responsibilization; fashion; market; Social Sciences;

    Abstract : The primary purpose of this study is to examine how the market contributes in creating the ethical consumption gap to serve the underlying structures in which predicates and benefits from the gap. Consequently, the research seeks to add to current theoretical understanding in the field. READ MORE