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1. 1. Going International : A Born Global Approach

   University essay from Handelshögskolan vid Umeå universitet

   Author : Emma Engström; Anna Levin; [2007]
   Keywords : Internationalization; Internationalization process model; Born global; Relations; Network;

   Abstract : How is competition affected when market boundaries appears none-existing? Our way of communicating and interact has changed the business landscape and created one, international market accessible to all companies striving for competitive advantage (McDougall et al., 2000). READ MORE