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Showing result 16 - 20 of 29 essays matching the above criteria.

  1. 16. Connections between Psychic Distance, Entry Modes and Networks : A Case Study of Internationalization Processes

    University essay from IHH, Marketing and Logistics

    Author : Daniel Gränefjord; Magnus Hanebrant; Emil Kinderbäck; [2012]
    Keywords : Psychic distance Internationalization processes PEN Entry mode Networks;

    Abstract : Executive Summary Swedish companies have a relatively small domestic market that quickly becomes saturated. For those companies who are dependent on increased sales in order to survive or have the ambition to grow internationalization is the one option. READ MORE

  3. 17. Influential Factors of Foreign Market Entry Modes : A case of Swedish MNCs into the Chinese Market

    University essay from Högskolan Dalarna/Företagsekonomi

    Author : Berkan Basören; Michael Olugunna; [2012]
    Keywords : ;

    Abstract : Globalization has reduced the significance of geographical boundaries. Companies that successfully establish themselves in foreign markets experience many benefits. One of the key decisions in the process of foreign market entry is selecting market entry modes since selection of entry modes is a significant determiner in the success of company. READ MORE

  4. 18. Entering the Chinese e-merging market : A single case study of buisness model adjustment

    University essay from Företagsekonomi

    Author : Hanna Byhlin; Emma Holm; [2012]
    Keywords : business model; business model change; new market entry; China;

    Abstract : Business model is a concept that has gained increasing attention in recent years. It is seen as a firm’s ticket to success and has been studied by researchers and managers alike to find the ultimate template for prosperity. READ MORE

  5. 19. What is the color of Chinese water? : Challenges and opportunities for European hydropower companies in the Chinese market

    University essay from Företagsekonomi

    Author : Julia Seidel; [2011]
    Keywords : Hydropower; China; Blue Ocean strategy; Emerging market assessment; Internationalization; Electricity generation;

    Abstract : Background: China is the country with the worldwide hugest hydropower reserves. Interms of meeting its electricity demand, further development of its reserves is necessary.European companies are leading on the hydropower market and strive for projects inChina, resulting in challenges and opportunities while facing emerging market features. READ MORE

  6. 20. Foreign market entry strategies : a case study for a Chinese pump manufacturer

    University essay from Akademin för teknik och miljö

    Author : YU FU; [2011]
    Keywords : foreign market; entry strategies; environmental analysis; market entry modes; case study; China; pump manufacturer;

    Abstract : Economic globalization, regional economic cooperation and knowledge economy make a great impact on the development of the new century. The changes of international trade and investment reflect the variety of the world economy development; the world economic development, in turn, influences the international trade and investment in both quality and quantity (Feenstra, 1998). READ MORE