Essays about: "factors influencing global marketing environment"

Found 3 essays containing the words factors influencing global marketing environment.

  1. 1. The impact of green taxes on waste reduction – A case study of the impact of two Spanish taxes to support the transition to a Circular Economy

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Lucía Cañas Rivera; [2023]
    Keywords : Circular Economy; Green Taxes; Landfill; LRSC; Plastic; SMEs; Waste;

    Abstract : The current global waste problem presents significant challenges worldwide, and Spain is no different. Factors such as rapid urbanization, population growth, intensive agriculture, linear production models, and changing consumption patterns contribute to the upward trend in waste generation. READ MORE

  3. 2. Securing the global brand strategy : – global standardization or local adaptation

    University essay from Ekonomihögskolan, ELNU

    Author : Jenny Andersson; Julia Borgvall; [2011]
    Keywords : globalization; localization; glocalization; regionalization; Gunnebo;

    Abstract : Master thesis in Business Administration, 15hp, School of Business and Economics, LinnaeusUniversity, Växjö, Marketing, 4FE02E, spring 2011 Authors: Jenny Andersson and Julia Borgvall Tutor: Engelbert Weiss Company contact person: Peter Samuelsson, Gunnebo AB Title: Securing the global brand strategy – global standardization or local adaptation Background: The infrastructure available today provides opportunities for companies allaround the world to transcend national boarders easily and to operate on the global market. During the preceding decades, brand management in the international environment hasbeen frequently discussed. READ MORE

  4. 3. Internationalisation in a network based world

    University essay from Ekonomiska institutionen

    Author : Jenny Bäckman; Charlotte Modorato-Rosta; [2005]
    Keywords : Business and economics; Supplier structure; internationalisation; network; supplier network; strategic network; Ekonomi;

    Abstract : The organisational forms of companies have undergone a transformation from a hierarchal structure towards a network based form. The network form has proven to be the best structure for the current competitive environment. READ MORE