Essays about: "five stars hotel"

Found 2 essays containing the words five stars hotel.

1. 1. The Study of Consumer’s Post-Purchase Evaluation toward Brand Equity of Five Stars Hotels in Thailand

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Chonnikarn Dejsiriphun; Kritsana Suviratvithayakit; [2011]
   Keywords : Brand Equity; Post-Purchase Evaluation; Five Stars Luxury Hotel;

   Abstract : Date: May 30, 2011 Program: MIMA- International Marketing Course Name: Master Thesis (EFO705) Title: The Study of Consumer’s Post-Purchase Evaluation toward Brand Equity of Five Stars Hotels in Thailand Research Problem: What are the characteristics of brand equity of five star luxury hotels in Thailand and which components of brand equity are the majority concerns from customers’ evaluation? Purpose: The study aims to investigate and analyze the interrelationship of brand equity of five stars hotels in Bangkok, Thailand and post-purchase evaluation in order to provide valuable information on how five stars luxury hotels in Thailand can successfully and appropriately exploit the hotel brand equity so as to create the branding strategy and to create a competitive advantage in the long run. Method: Qualitative approach was used to observe the data in the form of content analysis. READ MORE

3. 2. Spreading the Online Word-of-Mouth - A Study on the Impact of Feedback in the Online Hotel Reservation Industry

   University essay from Lunds universitet/Nationalekonomiska institutionen

   Author : Anna Möller; [2009]
   Keywords : reputation; online feedback; hotels; feedback mechanism; behaviour; Economics; econometrics; economic theory; economic systems; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Business and Economics;

   Abstract : In this paper we empirically analyse if feedback systems at online hotel booking websites affect the behaviour of partner hotels by providing them with an incentive to invest in better quality to please their customers. This is done by creating a model to forecast the expected behaviour of partner hotels and thereafter performing a number of statistical tests on review data from the online hotel reservation agency Booking. READ MORE