Essays about: "from traditional marketing to relationship marketing"

Showing result 11 - 15 of 53 essays containing the words from traditional marketing to relationship marketing.

1. 11. The Role of Paid and Earned Social Media on Consumer Behavior for Apparel Brands in China’s Market

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Mickus Aurimas; Zhou Pengshuo; Guo Xiang; [2020]
   Keywords : Advertising marketing; Influencer marketing; Word-of-Mouth marketing; Brand loyalty; Brand awareness; Purchasing intention;

   Abstract : Social media marketing is gradually replacing traditional marketing and becoming the primary marketing strategy for businesses. Paid and earned media have emerged as two major social media marketing forms that are important in business development research. READ MORE

3. 12. Directing Customer Social Identity Through Influencer Marketing and Brand Co-creationActivities : A NA-KD Case Study

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Sylvie DellaBruna; Beata Edlund; [2020]
   Keywords : Influencer Marketing; Brand Co-Creation; Brand Communities; Brand-Self Connection; Brand Experience;

   Abstract : Background: Today, for firms to engage with customers, it takes more than traditional advertisements, enticing prices and celebrity endorsements. Customers now rely on and expect to become an active rather than passive participant in the firm’s branding and marketing activities. READ MORE

4. 13. Examines the benefits of social media marketing in contrast to traditional advertising

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Joel Källbäck; [2019]
   Keywords : Traditional advertising; Social media marketing; Brand awareness; Marketing;

   Abstract : In the recent year’s internet have grown rapidly, and the digital world have grown along with it. This have led to new marketing methods such as social media marketing has developed which have shown to be good tool for building relationship with consumers and increase brand awareness. READ MORE

5. 14. Men and Women : The performance of gender in A Farewell to Arms and The Sun Also Rises by Ernest Hemingway

   University essay from Stockholms universitet/Engelska institutionen

   Author : Anna Hage; [2019]
   Keywords : Gender studies; Ernest Hemingway; Feminist Critical Discourse Analysis; masculinity; femininity; The Sun Also Rises; A Farewell to Arms;

   Abstract : The purpose of this essay is to study and analyze how Hemingway portrays gender roles in his two novels The Sun Also Rises and A Farewell to Arms. This analysis is done by using the theoretical tools developed by Judith Butler’s theory of performativity and Michelle Lazar’s conceptualization of feminist critical discourse analysis. READ MORE

6. 15. Social media marketing of SMEs in regional Sweden : A study of the automotive sales industry

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Robin Björk; Jesper Lindbom; Ville Piirilä; [2019]
   Keywords : ;

   Abstract : Abstract   Background The recent developments in technology have resulted in an emergence of social media platforms and they are now an essential part of everyday lives of consumers and businesses. Since a lot of companies utilize social media in their marketing activities, the marketing strategies of small and medium sized enterprises (SMEs) have changed from the traditional practises. READ MORE