Essays about: "from traditional marketing to relationship marketing"

Showing result 21 - 25 of 53 essays containing the words from traditional marketing to relationship marketing.

  1. 21. Kommunikationskanaler för nystartade företag inom servicebranschen : en fallstudie av Akretus AB

    University essay from SLU/Dept. of Economics

    Author : Hanna Lahtinen; [2018]
    Keywords : marketing communication; marketing channels; relationship marketing;

    Abstract : Det blir svårare och svårare för företag att nå ut till potentiella kunder genom traditionell marknadsföring. Samtidigt som potentiella kunder är alltmer kritiska till marknadsföring blir också de tillvägagångssätt som finns tillgängliga för företag att marknadsföra sig via allt fler, vilket försvårar företagens val av marknadsföring för just sina tjänster eller produkter. READ MORE

  3. 22. Integration of Digital Communication in B2B Companies : A qualitative case study of Company X

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Emelie Sandberg; Anna Öhling; [2017]
    Keywords : Communication; two-way communication; integrated marketing communication; IMC; digital marketing; digital platforms; B2B.;

    Abstract : In communication and marketing there have been a shift from a transaction focus with emphasis on persuasion to a relationship focus referred to as a two-way communication with increased interactivity. Traditional companies are challenged to understand how their business can take advantage and adapt to the digital changes and opportunities when it comes to communication and building relationships and gain the ability to anticipate and deliver what customers expect them to. READ MORE

  4. 23. "In collaboration with..." The presentation of sponsored posts in lifestyle blogs and consumers' interpretation : The Case of Michaela Forni

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Amanda Mattisson; Caroline Wilkens; Sanna Nevala; [2017]
    Keywords : Blog marketing; storytelling; sponsored content; influencer marketing;

    Abstract : Background: Due to the rapid growth of social media usage, marketing has significantly moved from traditional ways towards digital marketing. In today’s society, people are exposed to an overload of information through various media channels. READ MORE

  5. 24. Use of marketing communication tools by micro and small enterprises : A case study based on three small restaurants in Umeå

    University essay from Umeå universitet/Företagsekonomi

    Author : Sezen Atik Gumuscu; [2017]
    Keywords : Marketing; Marketing Communication Tools; Micro and Small Ente rprises; Applying of Marketing C ommunicatio n Tools;

    Abstract : Changing and development characterize all areas of life in contemporary world, also businesses have begun to move from traditional marketing approaches to relationship marketing which is a customer based approach. New marketing strategies and application have developed for reaching more customers and keeping existing customers. READ MORE

  6. 25. Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emily Widen; Jane Macfarlane-Grieve; [2015]
    Keywords : Business and Economics;

    Abstract : Abstract Title: Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy Date of the Seminar: June 2nd, 2015 Course: BUSN39. Degree project in global marketing Authors: Jane Macfarlane-Grieve Emily Widen Advisors: Christian Koch, PhD Keywords: Social Customer Relationship Management, Communication, Twitter, Airline, Customer Satisfaction Thesis purpose: The objective of this research paper is to gain a clear understanding of consumer attitudes and expectations whilst engaging in conversation with airline brands on the social media platform Twitter. READ MORE