Essays about: "globalization and markets"

Showing result 1 - 5 of 190 essays containing the words globalization and markets.

  1. 1. Exploring Responsible Innovation through a Gender Lens: A Comparative Case Study of Male and Female Leadership in Business

    University essay from Göteborgs universitet/Graduate School

    Author : Lina Breiter; [2023-07-19]
    Keywords : Responsible Innovation; male and female leadership; gender; risk management; reflexivity; inclusion; agility;

    Abstract : During increasinly turbulent times, both in markets, society and the environment, the need for responsibility is high. Striving towards the desired outcomes and avoiding the undesired ones for innovations becomes crucial, especially since the stakes are high due to globalization and complex ecosystems. READ MORE

  3. 2. THE GLOBAL BRAND AS A HEADQUARTERSUBSIDIARY DYNAMIC - A SINGLE CASE STUDY ON THE DYNAMICS OF INFLUENCING A GLOBAL BRAND

    University essay from Göteborgs universitet/Graduate School

    Author : Thomas Hendrik Kok; Nicholas P. Kähr; [2023-07-19]
    Keywords : Global Brand; Charter; Mandates; Headquarter Subsidiary Relationships; IR Framework; Corporate Branding; Case Study;

    Abstract : The topics of headquarter subsidiary relationships, global branding, and subsidiary charter and mandates all are widely studied fields. However, there seems to be a gap in bridging these fields of study. READ MORE

  4. 3. Navigating NPD in Unfamiliar Markets : Keys for a Successful Process Execution in Uncertainty

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Julia Jonsson; Hildegunn Strand; [2023]
    Keywords : New Product Development; Radical Innovation; Unfamiliar Markets; Familiar Markets; Product Innovation; NPD process.; Ny produktutveckling; Radikal Innovation; Okända Marknader; Kända Marknader; Produktinnovation; NPD-process.;

    Abstract : Innovation is a crucial activity to ensure companies’ viability and is increasingly important to sustain competitive advantage. Globalization and the accelerating technological development are creating new markets previously not explored. READ MORE

  5. 4. Flying with starling entrepreneurs : An explorative case study into how foreign entrepreneurs navigate entrepreneurial ecosystems and mobilize resources.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Corné Milton Marskamp; Johannes Keil; [2023]
    Keywords : Entrepreneurship; entrepreneurial ecosystem; resource mobilization; networks; starling entrepreneur;

    Abstract : Background: In order to create and grow a successful start-up, entrepreneurs need a variety of resources. To obtain these easier, many entrepreneurs move to entrepreneurial ecosystems (EE), where resources are abundant and more accessible. READ MORE

  6. 5. Competitive cities and architecture. : A case study of Malmo, Sweden

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Nathan Frank Ó Néill; [2023]
    Keywords : Neoliberalism; Urban Planning Architecture; City-Branding; Competitive city;

    Abstract : Abstract    This thesis explores the evolving relationship between architecture and the globally competitive city, specifically examining how architects are involved in the realization of market metaphors that underpin city-branding on global markets. Specifically, this research focuses on waterfront redevelopment projects of post-industrial cities. READ MORE