Essays about: "pricing strategy in international marketing"

Found 5 essays containing the words pricing strategy in international marketing.

  1. 1. User Experience Design as a Building Block in a B2B Company’s Market Strategy : An empirical study of how the user experience of a software service can be used to create increased customer value

    University essay from Linköpings universitet/Industriell ekonomi

    Author : Josefin Håkanson; [2020]
    Keywords : user experience; ux; customer value; value; industrial marketing; market strategy; b2b; industrial strategy; digitalization; användarvänlighet; ux; kundvärde; värde; industriell marknadsföring; marknadsstrategi; b2b; industriell strategi; digitalisering;

    Abstract : The after-sales pricing industry has, as many other industries, transformed with the digital era which have enabled automatization and scalable solutions. For companies pricing over 35 000 after sales items, scalable, digital solutions is needed. READ MORE

  3. 2. Nordic Air Freight Market Visions for Cargo Business Development from Airport Management view-point -Based on a case study of Swedish LFV Landvetter Airport and their industry network

    University essay from Göteborgs universitet/Graduate School

    Author : Satu Kettunen; Li Pengfei; [2010-06-23]
    Keywords : Nordic Air freight; Air cargo industry; Air freight Development; Aviation Industry; services; Airport Management; Airport Development; business development; Airport Marketing; Airport systems; market situation; competition; market forces; Competitive analysis; Strategy;

    Abstract : Severe financial crisis sweeping the world causes international trade to fall down sharper than expected in 2009. As taking care of goods physical movement, the transportation industry has been severely impacted and the air freight business with it. READ MORE

  4. 3. Brand Launching and Sustainingin a developing country : The case study of Honda on Vietnam Motorcycle Market

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : Thi Bich Ngoc Nguyen; Thi Xuan Thu Nguyen; [2009]
    Keywords : Brand Management; Brand Creating; Brand Sustaining; Developing Countries; Honda Motorcycle; Vietnam Market;

    Abstract :  AbstractDate May 29th, 2009Course Master Thesis EFO705, International MarketingTutor Daniel TolstoyAuthors Thi Bich Ngoc NguyenThi Xuan Thu NguyenTitleBrand Launching and Sustaining in a Developing CountryPurposeThe project is to investigate the Brand Launching and Sustaining in aThe Case Study of Honda on Vietnam Motorcycle Marketdeveloping country through the study on how Honda has successfullylaunched and sustained its Brand on the Motorcycle Market of Vietnam.ProblemsHonda's Brand Launching campaign and the company's strategies andinitiatives to Sustain its Brand on the Motorcycle Market of Vietnam. READ MORE

  5. 4. Going, Going... Gone Global : A study of two companies that want to take their brands abroad

    University essay from Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Angelica Stork; Elisabet Leü Byström; Marie Gustafsson; [2007]
    Keywords : Branding strategies; Globalisation; COO-effect;

    Abstract : This is a bachelor thesis within marketing that aims at finding how branding strategies is affected by the market it operates and how it influences the possibilities to create a global brand. This will be carried out by looking at branding strategies, global branding and branding on the emerging markets with comparison to mature markets. READ MORE

  6. 5. Pricing Management at Alfa Laval Equipment Division

    University essay from Lunds universitet/Produktionsekonomi

    Author : Michael Adgård; Carl Rehncrona; [2005]
    Keywords : Logical Pricing; Pricing Strategy; Value-based Pricing; Discount Pricing; Product Management; Marketing Management; International Pricing; Technology and Engineering;

    Abstract : Research questions: What factors should be considered when setting a price of a new Plate Heat Exchanger, PHE? With these factors in mind, how should a logical pricing model be created and what kind of measurable data should be used to find logical relations? Deliverables: The main focus has been towards creating a logical pricing model for new PHEs. Furthermore, the projects purpose has been to issue a status report of how the RCPL-strategy1 is implemented in different geographical locations, a benchmark of other Swedish export companies and last to verify the applicability of the logical pricing model. READ MORE