Essays about: "Green Marketing"

Showing result 1 - 5 of 113 essays containing the words Green Marketing.

  1. 1. Talking green, behaving brown : A study about consumers intention-behavior gap among eco-labels

    University essay from Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Author : Emma-Sophie Doksaeter; Julia Nordman; [2019]
    Keywords : Green marketing; behavior economics; intention-behavior gap; eco-labels; environmental intention;

    Abstract : Title: Talking green, behaving brown - A study about consumers intention-behavior gap among eco-labels Level: Bachelor thesis in Business & Administration   Authors: Emma-Sophie Doksaeter & Julia Nordman   Supervisor: Jonas Kågström   Date: January 2019   Purpose: The purpose of this study is to analyze consumers intention-behavior gap towards eco-labeled products based on Carrington’s et. al. READ MORE

  2. 2. Impact of green marketing on consumer buying behavior: The mediating role of environmental knowledge. : A quantitative study in the context of Pakistan

    University essay from Mittuniversitetet/Avdelningen för ekonomivetenskap och juridik

    Author : Basharat Ali; [2019]
    Keywords : Green marketing; consumer buying behavior; environmental knowledge; eco-labeling; green advertising; green branding;

    Abstract : Green marketi ng is aimed at directing a company‘s efforts to undertake the processes of designing a product, its promotion, pricing, and distribution in a way that can help to protect the environment. The current study is aimed at investigating the influence of green marketing practices including eco-labeling, green branding and green advertising on consumer buying behavior in Pakistan which is a developing country. READ MORE

  3. 3. Entrepreneurialism and sustainability in Helsingborg- A critical discourse analysis of city marketing in the urban renewal project H+

    University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

    Author : Simon Homander; [2019]
    Keywords : State-led gentrification; green gentrification; city marketing; critical discourse analysis; H ; Helsingborg; Social Sciences;

    Abstract : This essay highlights the increasingly important role of city marketing in urban renewal. In particular, it focuses on the way that discourses in city marketing can impact the social geography of the city. In light of the urban renewal project H+, this thesis examines Helsingborg´s city marketing. READ MORE

  4. 4. The Complexity of Consumer Trust in Sustainability Communication

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felix Dahl; Anna Bakalarska; [2018]
    Keywords : Trust; Sustainability Communication; Sustainability; Green Marketing; CSR; Greenwashing; Skepticism; Consumption; Source of Communication; Business and Economics;

    Abstract : The purpose of this study is to gain insights on what evokes consumer trust for (environmental) sustainability communication and shed light on how this trust impacts consumers’ perception of sustainability. A literature review and qualitative data collection, combining four focus groups and nine interviews, were the basis for a discussion on this topic. READ MORE

  5. 5. Selling the Green Dream to Women: Socio-environmental Degradation and the Paradox of Feminism and Sustainability in Fashion Marketing.

    University essay from Lunds universitet/Humanekologi

    Author : Mariko Takedomi Karlsson; [2018]
    Keywords : Gender; environment; fashion; marketing; consumption; ecologically unequal exchange.; Social Sciences;

    Abstract : This thesis identifies a trend of fashion brands engaging in feminist and environmental issues through their business strategy in order to sell products to women. More specifically, it explores the relationship between gender and environmentalism in marketing campaigns within the fashion industry. READ MORE