Essays about: "Green Marketing"

Showing result 1 - 5 of 197 essays containing the words Green Marketing.

  1. 1. Green Marketing: An opportunity or threat? A study about Swedish companies and their sustainability efforts to secure the future of upcoming generations

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Victoria Afnani; Emil Gustavsson; [2022-02-16]
    Keywords : ;

    Abstract : .... READ MORE

  2. 2. Sustainability and consumers green purchasing priorities in fashion : What the industry’s impact on the environment means for the consumers’ priorities when purchasing new apparel.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Augustsson; Jennie Granberg; [2022]
    Keywords : Environmentally Conscious; Eco-collection; Environmental Degradation; Fast Fashion; Green Marketing; Sustainability Report; Transparency;

    Abstract : In this era of environmental upheaval, this study sought clarity on the matter of green purchasing behavior. How the fashion industry’s specific impact on the environment has affected consumers' attitude towards companies and their collections. READ MORE

  3. 3. What Green Marketing Strategy to Use Prior To a Greenwashing Scandal?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ana Desnica; Sara Hawat; [2022]
    Keywords : Green marketing; Humble green marketing; Bragging green marketing; Greenwashing scandal; Effects of green marketing;

    Abstract : Despite the increase in green advertising in the past decade, the way these green messages are communicated and their efficacy when it comes to mitigating damages in case of a greenwashing scandal, is still an area that has not been well-researched. Thus, this paper aims to contribute to closing this research gap by investigating the impact of two different green marketing communication styles on consumers' brand attitude and purchase intention in the context of a greenwashing scandal while also considering the moderating effects of environmental concern and customer skepticism towards green marketing. READ MORE

  4. 4. Sustainability and waste sorting management in small scale hotels in Sri Lanka : A Minor Field Study in Sri Lanka

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : ALEX SELLÉN STACKEGÅRD; RAGNA IVARSSON; [2022]
    Keywords : ;

    Abstract : Sri Lanka is a small island located on the tip of India in the Indian Ocean. Following the end of the civil war, Sri Lanka’s tourism numbers have increased drastically. Up until the pandemic, more and more tourists flocked to the island. READ MORE

  5. 5. Consumer's Ethical Perception on Greenwashing

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Aoi Ikeda; Georgios Komis; [2022]
    Keywords : Greenwashing; perception; consumer ethics; qualitative; sustainability marketing;

    Abstract : Background  A new way to promote environmentally friendly goods has arisen as the market has evolved. Greenwashing arose from societal pressures and a strong desire for green customers. READ MORE