Essays about: "Green Marketing"

Showing result 1 - 5 of 110 essays containing the words Green Marketing.

  1. 1. The Complexity of Consumer Trust in Sustainability Communication

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felix Dahl; Anna Bakalarska; [2018]
    Keywords : Trust; Sustainability Communication; Sustainability; Green Marketing; CSR; Greenwashing; Skepticism; Consumption; Source of Communication; Business and Economics;

    Abstract : The purpose of this study is to gain insights on what evokes consumer trust for (environmental) sustainability communication and shed light on how this trust impacts consumers’ perception of sustainability. A literature review and qualitative data collection, combining four focus groups and nine interviews, were the basis for a discussion on this topic. READ MORE

  2. 2. Selling the Green Dream to Women: Socio-environmental Degradation and the Paradox of Feminism and Sustainability in Fashion Marketing.

    University essay from Lunds universitet/Humanekologi

    Author : Mariko Takedomi Karlsson; [2018]
    Keywords : Gender; environment; fashion; marketing; consumption; ecologically unequal exchange.; Social Sciences;

    Abstract : This thesis identifies a trend of fashion brands engaging in feminist and environmental issues through their business strategy in order to sell products to women. More specifically, it explores the relationship between gender and environmentalism in marketing campaigns within the fashion industry. READ MORE

  3. 3. Predicting Customer Churn Rate in the iGaming Industry using Supervised Machine Learning

    University essay from KTH/Matematisk statistik; KTH/Matematisk statistik

    Author : Lovisa Grönros; Ida Janér; [2018]
    Keywords : ;

    Abstract : Mr Green is one of the leading online game providers in the European market. Their mission is to o˙er entertainment and a superior user experience to their customers. READ MORE

  4. 4. Aligning CSR Values to change Corporate Social Behavior : Utilizing Management Control Systems to create Shared Values

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Lotta Mannonen; Aleksi Ojala; Martinus Vorstenbosch; [2018]
    Keywords : CSR; Corporate Social Behavior; Organizational Culture; Shared Values; MCS.;

    Abstract : The aim of this study is to investigate how explicit CSR values are implemented in the organizational culture of companies through MCS. The focus is on which elements of MCS affect the tacit CSR values of employees, so that employee and corporate values can be aligned. READ MORE

  5. 5. The new age of Green Marketing in Swedish forestry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : John Söderström; Jesper Luiga; [2018]
    Keywords : Green Marketing; Green Marketing Strategies; B2B; Swedish Forestry;

    Abstract : The adoption of Green Marketing within the Swedish forest industry has raised questions as to why there has been an increase in implementation of the concept, and what the results have showed. After conducting eight semi-structured qualitative interviews with companies involved with forestry in Sweden, this paper has been able to showcase an in-depth analysis. READ MORE