Essays about: "greenwashing generation y"
Found 1 essay containing the words greenwashing generation y.
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1. Relationship between green marketing strategies and green marketing credibility among Generation Y
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Since terms like “sustainability” and “consumer consciousness” were introduced, green products began being integrated into consumers’ lifestyles. But due to the greenwashing practices that took place during the 90’s consumers refrain to buy green products because they do not trust the advertising released by marketers. READ MORE
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