Essays about: "greenwashing generation y"

Found 1 essay containing the words greenwashing generation y.

  1. 1. Relationship between green marketing strategies and green marketing credibility among Generation Y

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Michelle Haeberli Garcia Sandoval; Alejandro Manon Padilla; [2016]
    Keywords : green marketing strategies; generation y; millennials; greenwashing; advertising credibility;

    Abstract : Since terms like “sustainability” and “consumer consciousness” were introduced, green products began being integrated into consumers’ lifestyles. But due to the greenwashing practices that took place during the 90’s consumers refrain to buy green products because they do not trust the advertising released by marketers. READ MORE