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1. 1. Political communication and virality in the US presidential campaign : A CDA analysis of the 2016 US presidential candidates’ discourses and performances in late night shows

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : FRANCISCO SÁNCHEZ; [2017]
   Keywords : Political communication; late-night show; discourses; political rhetoric; virality; Critical Discourse Analysis; personalization; elections.;

   Abstract : The current study set out to shed light on the performances that 2016 US presidential candidates used during their interventions on the late-night comedy shows. Following the methodologies ofCritical Discourse Analysis, the aim of the thesis was to uncover and, therefore, analyze, the type of discourses that candidates used in the shows and how they combined them. READ MORE