Essays about: "introduction about marketing trends"

Found 1 essay containing the words introduction about marketing trends.

  1. 1. Competitor's marketing : How banks acquire and react to knowledge about their competitor's marketing.

    University essay from IHH, Företagsekonomi

    Author : Rodrigo Puelma; Annika Persson; [2008]
    Keywords : bank industry; competitive intelligence; competitor analysis;

    Abstract : Abstract   Introduction The way banks compete has changed dramatically during recent years, mostly because of international trends such as advances in information technology, globalisation and deregulations. This has made competition harsher meaning that survival and success requires knowledge about the competitors and understanding about the way they act and react. READ MORE