Essays about: "Marketing Mix in sport"
Found 5 essays containing the words Marketing Mix in sport.
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1. The role of athlete's sponsorship on the marketing strategy of a sports brand : A qualitative study conducted at HEAD France
University essay from Umeå universitet/Företagsekonomi; Umeå universitet/FöretagsekonomiAbstract : Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. READ MORE
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2. Marketing Mix during financial crisis : A case study of gyms and sport clubs in Balearic Islands
University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)Abstract : The current financial crisis has stroke the World without leaving alone any sector, firmor household. Some sectors have been more affected than other ones. In the sport sector,gymnasiums and sport clubs have to adapt to the new situation while companies that didnot have been force to shut down or fire employees to stay afloat. READ MORE
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3. Country living in a Horse society : A study to identify a suitable target group willing to invest in an equestrian lifestyle
University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionenAbstract : Background & Problem: Equestrian is the second largest youth sport in Sweden. Many young people struggle to maintain their avocation growing older. The common issue is the fact that it is one of the most expensive sports to perform, which implies large investments and spendings that is difficult to manage as a young adult. READ MORE
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4. Impact of Sport Sponsorship on a Brand : Investigated in the Case of Löfbergs Lila AB
University essay from Karlstads universitet/Avdelningen för företagsekonomiAbstract : The underlying motivation of this paper is the investigation of the impact sport sponsorship has on a brand. As sport sponsorship is scholarly considered to be a powerful brand equity building method, this communication tool gains globally in importance by contributing essentially to business success. READ MORE
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5. Enhancing Relationships : Strenghtening customer relations through sport sponsorship
University essay from Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : During the 1980s and 1990s, commercial sponsorship grew with a rapid pace with an increase in worldwide spending from $2 billion in 1984 to $18.1 billion in 1997. Also, when the sponsorship market grew the interest amongst business researchers grew and finally became an own topic within business. READ MORE
