Essays about: "country image research thesis"

Showing result 1 - 5 of 50 essays containing the words country image research thesis.

  1. 1. 'Made in China'- To Buy or Not to Buy, That is the Question : A Qualitative Study of the International Branding Strategies Chinese Firms can Implement to Gain Credibility in the Swedish Market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nellie Karlsson; Lina Carlberg; [2022]
    Keywords : Chinese Internationalisation; Chinese Brands; International Branding Strategies; Brand Establishment; Acquisitions; Brand Positioning; Brand Awareness; Brand Image; Credibility; Swedish Market;

    Abstract : There are major challenges for Chinese firms that may jeopardise the creation of credibility when establishing in the Swedish market. It is therefore important for Chinese firms to implement efficient international branding strategies that contribute to the formation of credibility for Chinese companies. READ MORE

  2. 2. The Portrait of a Homeland : An Analysis of the Image of Sweden and Swedish Poverty in the Swedish American Post, Year 1887

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Elin Williams; [2022]
    Keywords : Swedish American press; qualitative research; news journalism; communication for development; social change theory; representation theory;

    Abstract : In the late 1800’s, Sweden was undergoing a population growth and had experienced several crop failures. With the majority of the population being farmers, the migration to North America gave Swedish emigrants an economic opportunity that wasn’t available in the homeland. This resulted in a mass exodus. READ MORE

  3. 3. Mining the imagery : A text mining and news media content analysis of the Swedish country image in the Guardian, 2010-2020

    University essay from Uppsala universitet/Institutionen för ABM

    Author : Axel Tjellander; [2022]
    Keywords : Sweden; country image; public diplomacy; text mining; distant reading; topic modelling; corpus assisted discourse analysis;

    Abstract : In the field of public diplomacy, it has increasingly become relevant to develop analytical operations in order to gain knowledge on the perceptions of foreign publics and their attitudes towards countries – a construct known as the country image. In recent time, research on public diplomacy has been increasingly occupied with the impact of media on country images due to the continuous expansion and fragmentation of the hybrid media landscape. READ MORE

  4. 4. The Swedish Country of Origin Effect : The influence of the Swedish country image on brands promotion strategy

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elin Svensson; Amanda Karlsson; [2021]
    Keywords : Country of origin; Country of origin effect; Country image; COO dimensions; Consumer perceptions; COO-strategies; Promotion; Sweden; Swedishness; Brand; Stereotypes; Consumer affinity; Product category; Internationalization;

    Abstract : The purpose of this thesis is to explore how the country image influences Swedish brands in their promotion strategy. The thesis will explore what underlying factors come to influence the country of origin effect in the brands promotion and which cues are used when communicating their origin with consumers. READ MORE

  5. 5. Media Path to Identity : The Journey of Vietnamese Young Generation Making Sense of Their Identity in the Media Space

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Thanh Nga; [2021]
    Keywords : Social Sciences;

    Abstract : Recent research has noticed that the picture of the second-generation immigrants negotiating their identity in media space is different and far more complex than the first generation. With their emergence in the new age of digitalisation, the second-generation immigrant is offered more media choices and freedom of access to the two most important cultural sets of host and homeland country to make sense of their identity. READ MORE