Essays about: "country image research thesis"

Showing result 1 - 5 of 52 essays containing the words country image research thesis.

  1. 1. When Religious, Civil, and National Representations Clash : A Decolonial View on Georgian Muslims as Internal Others

    University essay from Linköpings universitet/Avdelningen för migration, etnicitet och samhälle (REMESO)

    Author : Gvantsa Gatenadze; [2023]
    Keywords : Adjara; Adjarian Muslim; Decolonial Approach; Decoloniality; Ethnicization of Religion; Georgia; Soviet Colonialism; Soviet Modernity.;

    Abstract : The othering and exclusion of religious minority groups in Georgia is often understood through the prism of religious nationalism, which is argued to have developed as a result of the collapse of the Soviet Union and the respective need to fill up the leftover systemic void. Ethno-national and religious identity markers were used to create the image of true, pre-Soviet Georgian – Christian, ethnically Georgian group. READ MORE

  3. 2. Closing the GAPS

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tessa Rauthe; Victoria Friman; [2023]
    Keywords : Business and Economics;

    Abstract : Title: CLOSING THE G A P S: Detecting misalignments between the corporate brand identity and brand image of Volvo Cars and Volkswagen within the German and Swedish markets Date of the Seminar: 02.06. READ MORE

  4. 3. 'Made in China'- To Buy or Not to Buy, That is the Question : A Qualitative Study of the International Branding Strategies Chinese Firms can Implement to Gain Credibility in the Swedish Market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nellie Karlsson; Lina Carlberg; [2022]
    Keywords : Chinese Internationalisation; Chinese Brands; International Branding Strategies; Brand Establishment; Acquisitions; Brand Positioning; Brand Awareness; Brand Image; Credibility; Swedish Market;

    Abstract : There are major challenges for Chinese firms that may jeopardise the creation of credibility when establishing in the Swedish market. It is therefore important for Chinese firms to implement efficient international branding strategies that contribute to the formation of credibility for Chinese companies. READ MORE

  5. 4. The Portrait of a Homeland : An Analysis of the Image of Sweden and Swedish Poverty in the Swedish American Post, Year 1887

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Elin Williams; [2022]
    Keywords : Swedish American press; qualitative research; news journalism; communication for development; social change theory; representation theory;

    Abstract : In the late 1800’s, Sweden was undergoing a population growth and had experienced several crop failures. With the majority of the population being farmers, the migration to North America gave Swedish emigrants an economic opportunity that wasn’t available in the homeland. This resulted in a mass exodus. READ MORE

  6. 5. Mining the imagery : A text mining and news media content analysis of the Swedish country image in the Guardian, 2010-2020

    University essay from Uppsala universitet/Institutionen för ABM

    Author : Axel Tjellander; [2022]
    Keywords : Sweden; country image; public diplomacy; text mining; distant reading; topic modelling; corpus assisted discourse analysis;

    Abstract : In the field of public diplomacy, it has increasingly become relevant to develop analytical operations in order to gain knowledge on the perceptions of foreign publics and their attitudes towards countries – a construct known as the country image. In recent time, research on public diplomacy has been increasingly occupied with the impact of media on country images due to the continuous expansion and fragmentation of the hybrid media landscape. READ MORE