Essays about: "country image research thesis"

Showing result 1 - 5 of 39 essays containing the words country image research thesis.

  1. 1. Consumer Perception of Brand Image: Country of Origin and Country of Ownership in Electric Vehicle Brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Linnea Björck; Meiru Lu; [2019]
    Keywords : Consumer Perception; Country of Origin; Country of Ownership; Brand Image; Electric Vehicles; Business and Economics;

    Abstract : Thesis purpose: To reveal how consumers perceive the brand image of electric vehicles (EV) in the aspects of COO and COOW. That is to expand the understanding of COO and COOW in consumer perceptions and to offer insights to the EV industry from the consumer’s perspective. READ MORE

  2. 2. The Unknown Charm of Finnish : Exploring how Finland as a country of origin and Finnish country image effects on purchase intentions

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Tiara Kuutti; Iiro Vilonen; [2017]
    Keywords : Country of Origin; Country Image; Finland; Country of Origin effect; Purchase Intentions;

    Abstract : Today when the global competition is getting fiercer and the world can be seen as a one big market, the countries of origin and country images have a significant role when consumers are evaluating products and services. Therefore, this research will focus on Finland as a COO and on Finnish country image. READ MORE

  3. 3. Finns det något annat än Stockholm? : bilden av landsbygden i dagstidningar

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Hanna Wickström; [2017]
    Keywords : makt; urban norm; landsbygd; dagstidningar;

    Abstract : Trenden de senaste åren i Sverige har varit att allt fler lokala redaktioner lägger ned sin verksamhet vilket skapar medieskuggor främst på landsbygden. Många mindre orter hamnar därför utan representation i medielandskapet vilket blir ett hot mot demokratin. READ MORE

  4. 4. Understanding the implications of the refugee crisis by studying the changes in the Left and Green parties’ refugee policies : A content analysis of the Green and Left parties’ refugee policies from September 2015 to December 2015

    University essay from Stockholms universitet/Ekonomisk-historiska institutionen

    Author : Soma Sarah Mikaili; [2017]
    Keywords : Refugee crisis; 2015; Sweden; Solidarity; Refugee policies; the Green Party; the Left Party;

    Abstract : Studies of why political parties in Sweden motivated their change of statements and policies during the refugee crisis in 2015 have been limited. I argue that it is relevant to question Swe- den’s traditional image as an open and generous country towards refugees. READ MORE

  5. 5. Selling Sex in Sweden: An Analysis of Discourses about Sex Workers and their Human Rights

    University essay from Göteborgs universitet/Institutionen för socialt arbete

    Author : Katie Sophie Gonser; [2016-12-12]
    Keywords : sex work; prostitution; human rights; Sweden; social constructionism; discourse;

    Abstract : Sweden was the first country in the world to criminalise the purchase of sex whilstkeeping its sale legal. This approach to prostitution is highly controversial: someherald it as an effective way to tackle the oppressive, exploitative nature ofprostitution, whereas others claim that it worsens working conditions and denies sexworkers’ agency. READ MORE