Essays about: "country image research thesis"

Showing result 1 - 5 of 44 essays containing the words country image research thesis.

  1. 1. Country-of-origin effect: Expanding brands from Taiwan to Lithuania

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julija Jadzeviciute; Ching Yen Yang; [2020]
    Keywords : East Asian COO effect; Moderators of COO effect; Product evaluation; Brand equity; Asian brand challenges; Business and Economics;

    Abstract : Thesis purpose: The purpose of this paper is to understand how Taiwanese brands can manage the country-of-origin effect on product evaluation in Lithuania. Methodology: This is a quantitative research based on primary data collected in Lithuania. READ MORE

  2. 2. Destination branding through local food products: The case of Südtirol / Alto Adige

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Edoardo Macelloni; Florian Felder; [2020]
    Keywords : Destination branding; food tourism; inverse country of origin; stakeholder collaboration; Südtirol Alto Adige; Business and Economics;

    Abstract : Title: Destination branding through local food products: The case of Südtirol / Alto Adige Date of the Seminar: 4th of June 2020 Course: BUSN39 Degree Project in Global Marketing Authors: Florian Felder & Edoardo Macelloni Supervisor: Tommy Shih Keywords: Destination branding, food tourism, inverse country of origin, stakeholder collaboration, Südtirol / Alto Adige Thesis purpose: The purpose of this thesis is to investigate the relationship between local food products and destinations. More specifically, this thesis aims to research how local food is used as a differentiating tool in destination branding. READ MORE

  3. 3. Swedish Exceptionalism in Foreign Policy Discourse : An Analysis of the Swedish Government's Statements of Foreign Policy 2002-2018

    University essay from Stockholms universitet/Institutionen för ekonomisk historia och internationella relationer

    Author : Elin Lager; [2020]
    Keywords : Swedish exceptionalism; moral superpower; national exceptionalism; discourse analysis; Swedish foreign policy discourse; superiority; Persson government; Reinfeldt government; Löfven government.;

    Abstract : This thesis aims to determine if there is a discourse of Swedish exceptionalism in the Swedish Government’s Statements of Foreign Policy between 2002 and 2018. Discourse analysis have been used to analyze eight statements, based on a constructivist framework and the theoretical concept of Swedish exceptionalism. READ MORE

  4. 4. The influence of Sweden’s place image on the decision-making process of queer migrants

    University essay from Lunds universitet/Graduate School

    Author : Thomas Kuijpers; [2019]
    Keywords : Migration; migration decision-making; place image; queer geography; queer migration; Social Sciences;

    Abstract : The queer experience has only become relatively recently a topic of study within migration scholarship. Despite it being seen as a ‘special interest’ field, a lot can be learned about processes of migration decision-making overall, by applying queer theory to it. READ MORE

  5. 5. DEFINING CONSUMER VALUE : A study of the effect of Chinese-manufacturing on consumers in luxury fashion

    University essay from Stockholms universitet/Företagsekonomiska institutionen; Stockholms universitet/Företagsekonomiska institutionen

    Author : Roy Hoang; Tina Heidari; [2019]
    Keywords : ;

    Abstract : The country-of-origin aspect adds value of a place-image, which luxury brands use as a business strategy resulting the delocalization of luxury brands to be viewed seen as devaluing the brands’ origin and aesthetics. Hence, subjectivity of luxury. Luxury brands are moving their production to China, yet the demand for luxury brands item remains. READ MORE