Essays about: "literature review of effective marketing impact"

Showing result 6 - 7 of 7 essays containing the words literature review of effective marketing impact.

1. 6. Improving Customer Perceived Value at the Liberty Program, Naples Italy : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Elinor Johnson; [2008]
   Keywords : segmentation;

   Abstract : Aim: This study is based upon the premise that creating value is the basis for all businesses (Grant, 2002; Day, 1990; Porter, 1996; Woodruff, 1997). The research problem and ultimate purpose of the study is to determine how customer perceived value can be improved at the Liberty Program, Naples Italy. READ MORE

3. 7. Evaluate you Business Conituity Management - A step towards a more resilient company

   University essay from Lunds universitet/Riskhantering (CI); Lunds universitet/Avdelningen för Brandteknik; Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

   Author : Joakim Almén; Anders Rosqvist; [2008]
   Keywords : crisis preparedness; enterprise risk management; business recovery; crisis management; emergency response; BCM Evaluation Model; Business continuity management; business continuity planning; crisis; risk; supply chain disruption; Risk Management and Safety engineering; Riskhantering; Technology and Engineering;

   Abstract : Major businesses today involves complex supply chains with world-wide sourcing and marketing which create new risks for both the individual enterprise and the society at large. Supply chain disruptions are seen as the primary threat to a company's revenue driver. READ MORE