Essays about: "manufacturer brand and private brand"

Showing result 6 - 6 of 6 essays containing the words manufacturer brand and private brand.

1. 6. Functional foods as a strategic area for food producers : a study of the manufacturer/retailer interface in the French food industry

   University essay from SLU/Dept. of Economics

   Author : Sofia Berglund; [2002]
   Keywords : functional food; food industry; dairy industry; market strategy; retailing; France; porter;

   Abstract : This study comprises an analysis of how French dairy producers use functional food products in order to strengthen their position toward the retail industry. Its considerable proportions, its excellence and its international orientation motivate the choice of the French dairy industry. READ MORE