Essays about: "media market in stockholm"

Showing result 16 - 20 of 73 essays containing the words media market in stockholm.

  1. 16. Social media effects on diaspora tourism : A case study on second generation of Iranian immigrants in Stockholm

    University essay from Södertörns högskola/Turismvetenskap

    Author : Paria Izadi; [2020]
    Keywords : Diaspora Tourism; Stockholm; Second Generation; Social Media; Iran;

    Abstract : The impact of social media in tourism industry is significant. This study examines the role, impact, and relationship of social media platforms among second generation Iranian Swedish in Stockholm as a segment of tourism market when travelling to Iran. READ MORE

  3. 17. Market Reactions to Stock Recommendations in Business Media: An Event Study on Publications by Börsplus

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Lucas Häggström; [2020]
    Keywords : Efficient Market Hypothesis; Price Pressure Hypothesis; Information Hypothesis; Business Media; Stock Recommendations;

    Abstract : The aim of this thesis was to further the understanding of how business media affects stock markets. That was achieved by studying market reactions to the publication of stock recommendations by Börsplus on the Swedish stock market during the minutes and days following the publication of the recommendations. READ MORE

  4. 18. Investor Attention and Return Anomalies: Comparing Direct and Indirect Proxies of Investor Attention and Their Effect on the Swedish Stock Market

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Alfred Eriksson; Elizabeth Zhmud; [2020]
    Keywords : Return anomalies; Investor attention; Media coverage; Google SVI; Informational frictions;

    Abstract : We compare two proxies for investor attention, media coverage, measured as the number of articles written about a firm, and relative Google Search Volume Index (SVI), and investigate their role in explaining return anomalies on the Swedish stock market. Using a media-based zero-investment trading strategy we find significant abnormal returns, unexplained by known risk factors and robust to common return anomalies. READ MORE

  5. 19. Record labels' chance to drive the future! How record labels handle the changing landscape to create value in the relationship between record label and artist as well as artist and consumer

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Celina Johansson; [2020]
    Keywords : Music industry; Record labels; Market orientation; Service logic; Consumer engagement;

    Abstract : The digital advancement has enabled a shift in the power dynamics of different players in the industry. For instance, the digital music services and platforms that help artists to release their music independently, hence artists don't need the record labels to release their music and connect with fans. READ MORE

  6. 20. Competition Images of Media Platforms: A qualitative study of market images and perceived competition structures of digital media platforms

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ebba Gauffin; [2020]
    Keywords : Competition analysis; Market definition; Social constructivism; Endogenous competition analysis; Platform markets;

    Abstract : The field of competition is extensively studied, however little research has been done on competition from an endogenous perspective. As a result, organizational scholars know much about how firms should compete among themselves but very little about how firms define their competition. READ MORE