Essays about: "media market in stockholm"

Showing result 21 - 25 of 73 essays containing the words media market in stockholm.

1. 21. Love Swipes Right: A quantitative study on how the facial expressions and gaze direction of men affect dating app interaction intentions

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Alisa Bandell; Olivia Krall; [2019]
   Keywords : Dating apps; Self-presentation; Marketing; Person perception; Online behavior;

   Abstract : How individuals market themselves online has become increasingly relevant as the abundance of options makes distinctiveness even more important. The same holds for one's dating app profile. Prior research on online dating has primarily focused on browser-based online dating profiles, and research on dating apps is inconclusive. READ MORE

3. 22. Influencer co-design strategies - Is the hype real? A quantitative investigation of the communication of influencer co-designs to consumers in fashion brands' social media marketing

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Tabea Simmes; Carlotta Koehler; [2019]
   Keywords : fashion; social media marketing; Instagram; influencer marketing; co-creation;

   Abstract : In the social media age, many fashion brands are collaborating with influencers to design and market joint fashion collections. Even though the academic research fields of influencer marketing and co-creation are growing, little research has been conducted around the phenomenon of influencer co-design strategies and specifically, the impact of their communication to consumers by brands. READ MORE

4. 23. What Influences Engagement? A Content Analysis of Influencer Branding and Follower Engagement

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Julia Nilsson; Henrik Harryson; [2019]
   Keywords : Influencers; Social Media; Instagram; Content Analysis; Engagement;

   Abstract : Social media has evolved rapidly since the beginning of the 21st century. One of the most popular and fastest growing social media platforms is Instagram, with over one billion active users monthly. This has facilitated the emerge of influencers, those who are popular with many followers relative to others. READ MORE

5. 24. A Study of the BRF 2.0 Concept - The Impact of Radically Increased Leverage in Swedish Housing Cooperatives

   University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Author : Hugo Nordström; Lisa Viklund; [2019]
   Keywords : BRF 2.0; Hedonic Price Model; Leverage; BRF; the Swedish Housing Market;

   Abstract : The dysfunctionality of the housing market in Sweden has attracted substantial interest from media, researchers, and politicians the past decade. Young adults that fail to meet the credit restrictions are unable to purchase an apartment, and long queues often keep them out of the rental market. READ MORE

6. 25. The Impact of Media Coverage on Publicly Listed Companies : A study of how different volumes of media coverage affect the return for publicly listed companies on the Swedish stock market 

   University essay from

   Author : Simon Tyrén; Jonathan Nilsson; Oskar Jansson; [2019]
   Keywords : ;

   Abstract : For decades, the role of media in the financial marketplace has been scrutinized from different perspectives and caught interest from researchers as well as the public. The aim of this study was to investigate what impact the volume of media coverage has on the return of stocks on the Swedish stock market in the long-term perspective. READ MORE