Essays about: "media selection"

Showing result 6 - 10 of 152 essays containing the words media selection.

1. 6. Acceptance and adoption of mobile development technologies for accessibility in a public sector : A software practitioner's perspective

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Mikael Falk Lundgren; [2023]
   Keywords : Accessibility; Cross-platform Technology; Mobile App Development; Mobile Development Technologies; Native Technology; NativeScript; Perspective; Public Sector; TAM2; Technology Adoption; Technology Migration;

   Abstract : With rapid technology growth and a rising disabled and aging population, mobile appaccessibility is vital. Stricter accessibility laws, especially in the public sector, highlight thisemphasis. However, despite this, the body of research focusing on software practitioners’perspectives, especially concerning cross-platform development, is lacking. READ MORE

3. 7. Governed to be cancelled : The qualitative aspects of cancel culture's governmentality, focusing on its impact beyond the individual perpetrator.

   University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Author : Hasib Zolic; [2023]
   Keywords : Cancel culture; Governmentality; Parasocial relationship; Hip-hop; MCDA;

   Abstract : This thesis explores the phenomenon of cancel culture within the media and communication science field, aiming to contribute to the understanding of cancel culture beyond the focal point of the cancelled figure. Drawing upon the theoretical framework of Governmentality with discourse and language and utilizing Multimodal Discourse Analysis (MCDA) as a methodological tool, the study delves into the complexities of cancel culture and its implications. READ MORE

4. 8. Role of Social Media Presence for Thriving in and Improvement of Brand Awareness in the Fashion Industry of Sweden

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Bilal Mehdi; Adnan Kalim; [2023]
   Keywords : social media; Brand Awareness; Demographics; Fashion Industry; Sweden;

   Abstract : Purpose: The purpose of this study was to examine the role of social media presence in thriving in and increasing brand awareness in the fashion retail industry of Sweden. The study investigates how social media usage affects brand awareness in the fashion industry of Sweden. READ MORE

5. 9. “Misery Loves Company” : A Study About Users Motivations and Experiences withTikTok’s Personalized Algorithm and Its Effect onTheir Well-Being

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Amanda Isaksson; [2023]
   Keywords : “TikTok”; “Algorithm”; “Personalized”; “body image”; “social media”; “anxiety”; “well-being”;

   Abstract : This thesis researches users’ motivations for using TikTok, their experience with the personalized algorithm and the effect it has on their subjective well-being. The study is of qualitative character containing 19 questionnaire responses and qualitative interviews with five participants that use TikTok to some extent. READ MORE

6. 10. How does brands' participation in an accidental controversy affect their reputation? : An application of the situational crisis communication theory to firestorms

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Nina Björnsson; [2023]
   Keywords : Firestorms; Situational Crisis Communication Theory; reputation; trust recovery;

   Abstract : This study aims to investigate the strategies used by brands to recover from firestorms following controversies in the age of social media. The focus is on understanding the brand-customer relationship aspect of firestorms and the importance of monitoring and comprehending them to minimize their impact. READ MORE