Essays about: "media selection"

Showing result 16 - 20 of 152 essays containing the words media selection.

  1. 16. Relationships in TV-drama series : Understanding contemporary portrayals of couples

    University essay from Uppsala universitet/Sociologiska institutionen

    Author : Henrik Jodén; [2022]
    Keywords : TV-drama series; romantic relationships; risk mentality; individualization;

    Abstract : Almost everyone has some experience of seeing fictional couples in visual entertainment media. A large body of research has investigated the relationship depictions and their effects on how people perceive their own relationships. READ MORE

  3. 17. Digital Marketing Influences on Consumer Fashion Product Purchase Decision Through Facebook.

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Saiful Islam; [2022]
    Keywords : Digital Marketing; social media; Facebook marketing; Fashion product; social network advertisement; Purchase influences; Purchase decision: Bangladesh perspective.;

    Abstract : Consumer purchase decisions is a vital process for online fashion retailers to customers. The Corona pandemic has resulted in more people purchasing through the internet and increase online shopping in Bangladesh than ever before. READ MORE

  4. 18. Instagram Content Publishing and Its Effect on Stock Prices for Swedish Firms : A multiple case study on the economic effect of social media publishing for firms

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Edwin Carlsson; Niklas Ek; [2022]
    Keywords : stock prices; social media; synthetic control group; Instagram; aktie-pris; social media; syntetisk kontrollgrupp; Instagram;

    Abstract : Background. Instagram as a social media platform is used by firms as both a com- munication, marketing and promotion tool. In analyses of firms on Twitter, several authors have found connections between positive changes in stock returns and posts on Twitter regarding the firm, both from and about the firm. READ MORE

  5. 19. Neglecting disinformation : A critical discourse analysis of how Swedish news media contribute to the meaning making of the Digital Services Act

    University essay from Jönköping University/Högskolan för lärande och kommunikation

    Author : Rebecka Sundholm; [2022]
    Keywords : Digital Services Act; disinformation; critical discourse analysis; ideology; Internet regulations; Swedish news media; media discourse;

    Abstract : The concern about disinformation in the digital space has increased since the U.S Presidential Election and the British ‘Brexit’ Referendum in 2016. Many have argued for stricter regulatory frameworks for the Internet to uphold the public’s trust in democratic institutions. READ MORE

  6. 20. influencer campaign composition - an empirical study of influencer marketing campaign considerations

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Xinying Li; Felix Fagergren; [2022]
    Keywords : social media; influencer marketing; categorization; performance measurement; optimization;

    Abstract : Influencer marketing has become one of the prominent marketing strategies for companies. However, how practitioners, in actuality, form a decision basis and what considerations there are in the process of designing an influencer marketing campaign regarding influencer selection, performance measures and optimization continue to elude researchers. READ MORE