Essays about: "media selection"

Showing result 11 - 15 of 152 essays containing the words media selection.

1. 11. Produktionslandets inflytande : The influence of country-of-production

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Alva Jürgens; Hanna Sandberg; [2022]
   Keywords : Country of Production; Purchase Intention; Country Equity; Country Awareness; Country Loyalty; Country Image; Perceived Value; Produktionsland; köpintention; nationsvärde; nationskännedom; nationslojalitet; nationsuppfattning; upplevt värde;

   Abstract : Studien syftar till att undersöka hur modeföretags val av produktionsland påverkar svenska konsumenternas köpintention. Resultatet ska kunna användas som ett motiv av företag inom modesektorn i deras beslut om produktionsland. READ MORE

3. 12. “Are you Danish enough to be in a beer commercial?” : a selective analysis of representation and national branding in Danish beer advertising, 1980-2020

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Bjarke Røn Knudsen; [2022]
   Keywords : national branding; brand culture; cultural citizenship; alcohol; beer; brand loyalty; cultural capital; cultural representation; alibi marketing; print advertising; qualitative content analysis; brand recognition; media authenticity; brand authenticity; media resistance; brand resistance; involuntary reception; jaded knowing; exoticism; commodification; semiotics; Social Sciences;

   Abstract : When brands like Carlsberg or Royal draw upon the national brand of Denmark, they not only run the risk of reception resistance, but also of challenges to their claims of cultural legitimacy from the same consumer public they hope to entice, be it domestic or international. Through qualitative content analysis of a sample comprising mainly of print media collected from domestic sources, the author investigated the representation of and references to Danish cultural citizenship and national branding in a representative selection of beer advertisements from the Carlsberg and Royal Unibrew corporations, dating from 1980-2020. READ MORE

4. 13. The use of marketing within Swedish football : A qualitative and comparative study between clubs in Allsvenskan

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Namroud Sizar; Nilsson Emilia; [2022]
   Keywords : ;

   Abstract : Over the years, football clubs have been transformed into companies that need a well-thought-out marketing plan. The most appropriate marketing strategies are implemented to achieve success in a market that has undergone a digital and global transformation. There are constantly new ways for businesses to market themselves. READ MORE

5. 14. Protoplast isolation and transformation in sweetpotato

   University essay from Lunds universitet/Bioteknik; Lunds universitet/Bioteknik (master)

   Author : Jakob Steiner; [2022]
   Keywords : Protoplast; Sweetpotato; Isolation; Transformation; Regeneration; Callus; Propagation; In-vitro; Solanales; Celluase; Cell; Plant; Leaf; Petiole; Biotechnology; Biology and Life Sciences;

   Abstract : Med målet att utvärdera en mindre restriktiv teknik för genmodifiering i sötpotatis (Ipomoea batatas), både gällande ekonomiska begränsningar såväl som det tid och energi bemödande som ett sådant projekt oundvikligen påbrår, har vi arbetat flitigt med att etablera optimerade parameters för protoplast isolation och fortsättningsvis också utforskat lovande protokoll för transformation och regeneration av dessa protoplaster, för att slutligen framställa nya genotyper. Således har en extensiv litteraturundersökning av tidigare publicerade protokoll, varav explantor från sötpotatis men också relaterade arter inom Solanales ordningen har diskuterats, utfärdades varefter datan analyserades via diverse avancerade statistiska modeller. READ MORE

6. 15. How is the consumer influenced by social media influencers? : A qualitative exploratory study of how the consumers' buyer decision process is influenced by social media influencers.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Leah Gentele; Mikaela Persson; [2022]
   Keywords : Consumer Behavior; Influence; Buyer Decision Process; Instagram; Social Media Influencers SMI s ;

   Abstract : Background: Social media influencers (SMI’s) can influence the consumers’ decisions by sending out social signals through social functions which social media platforms enable. These social functions SMI’s as well as consumers use, could be for example through sharing content; having a conversation; developing relationships with like-minded individuals; or it could also be used for sending out social signals, such as identity, presence or reputation. READ MORE