Essays about: "multibranding"

Found 1 essay containing the word multibranding.

  1. 1. How does a company market all its brands?

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Benoit Belzunce; Marine Aubin; [2008]
    Keywords : multibranding; multibranding strategy;

    Abstract : the topic of this dissertation is about the use of multibranding strategy amd how the company nowadays can use it on a proper way. ... READ MORE