Essays about: "nestle international marketing"

Found 2 essays containing the words nestle international marketing.

  1. 1. Standardization vs. Adaption within Advertising

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexander Fredholm; Saba Slatiel; [2015]
    Keywords : Culture; International Advertising; MNC; Emergent Markets and Standardization vs. Adaption; Business and Economics;

    Abstract : Purpose: The purpose of the thesis is to fill the research gap as previous research on the topic of interest lacks a country specific research on how culture effects standardization vs. adaptation by MNCs in emergent markets, in context to a specific advertising strategy. READ MORE

  3. 2. Functional foods as a strategic area for food producers : a study of the manufacturer/retailer interface in the French food industry

    University essay from SLU/Dept. of Economics

    Author : Sofia Berglund; [2002]
    Keywords : functional food; food industry; dairy industry; market strategy; retailing; France; porter;

    Abstract : This study comprises an analysis of how French dairy producers use functional food products in order to strengthen their position toward the retail industry. Its considerable proportions, its excellence and its international orientation motivate the choice of the French dairy industry. READ MORE