Essays about: "positioning industry"

Showing result 1 - 5 of 142 essays containing the words positioning industry.

1. 1. Strategic Synergies in the Skies : The Role of Resource Sharing in Aviation Alliances

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Jacob Sonnesjö Nyqvist; Kevin Woodward; [2024]
   Keywords : Strategic alliances; resource sharing; resource-based view RBV ; aviation alliances; business networks.;

   Abstract : This thesis investigates strategic alliances in the aviation industry, focusing on resource sharing, using Scandinavian Airlines (SAS) within Star Alliance and SkyTeam as case studies. It examines the operational and competitive benefits of these collaborations through qualitative research, including interviews with executives and experts. READ MORE

3. 2. Coverage increase in a plant-based BB cream formulation with natural pigments

   University essay from KTH/Kemi

   Author : Leelou Zoé Billot; [2024]
   Keywords : BB cream; Coffee; Coverage; Formulation; KAFFAGE®; BB cream; kaffe; täckning; formulering; KAFFAGE®;

   Abstract : Kaffe Bueno, ett bioteknologiskt start-up-företag dedikerat till framsteg inom naturliga och gröna produkter, fokuserar på att utnyttja den outnyttjade potentialen hos kaffebiprodukter genom grön kemi och bioteknik. Då endast 1% av kaffet används för bryggning, extraherar företaget lösliga och olösliga produkter genom en uppdelning mellan ett oljeutvinning och ett efterföljande vattenuttag, vilket bidrar till att sänka CO2-utsläppen per värde och en cirkulär ekonomi. READ MORE

4. 3. Revising Technology Strategies In The High-Tech Electric Vehicle Industry

   University essay from Lunds universitet/Produktionsekonomi

   Author : Adeeb Al-Adhami; [2024]
   Keywords : EV charging industry; Electric vehicles; Electric Road System; Stationary Charging Station; Dynamic Charging Station; Elonroad.; Technology and Engineering;

   Abstract : This master’s thesis investigates the development and suggestion of a model for adapting and revising the technology strategies concerning Stationary Charging Stations (SCS), based on insights from relevant markets and stakeholders. This study particularly focuses on High-Tech Stationary Charging Stations in the Electric Vehicle (EV) charging industry, emphasizing Elonroad’s new Stationary Charging Station (SCS) technology. READ MORE

5. 4. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felix Ellqvist; Niklas Kjellander; [2023]
   Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

   Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

6. 5. Positioning for Success: How Tech Entrepreneurs in Kenya Strategically Frame Startups to Secure Venture Capital from Developed Economies.

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Ahmed Fayed; Jason Sylvester D`Souza; [2023]
   Keywords : Developing economies; Entrepreneurs; Framing; Kenya; Startups; Tech; Venture Capital VC .;

   Abstract : This paper investigates the strategic framing approaches implemented by tech entrepreneurs in developing economies to attract financing from venture capital (VC) firms in developed economies. The study addresses the limited research in the field of entrepreneurship, specifically focusing on entrepreneurs’ subjective perspectives on strategically framing their startups to secure VC investment from developed economies. READ MORE