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Found 3 essays matching the above criteria.

1. 1. The Cultural Adaptation of Playful Learning : Aspects to consider when culturalizing a children’s educational game for the Chinese market

   University essay from Högskolan i Skövde/Institutionen för informationsteknologi

   Author : Jon Victor Bankler; [2019]
   Keywords : Game Localization; Culturalization; Educational Games; Serious Games; China;

   Abstract : This study explores suitable applications of culturalization in the case of educational games for children, specifically in relation to the Chinese market. Culturalization, in the context of video games, are design choices and adjustments applied to a product in order to cater to the needs of different cultural environments. READ MORE

3. 2. The Role of Cultural Differences in the Product and Promotion Adaptation Strategy: A L'Oréal Paris Case Study

   University essay from Ekonomihögskolan, EHV

   Author : Lauranne Fina; Tytti Luc; Emilie Venezia; [2006]
   Keywords : Culture; Consumer Behaviour; Adaptation Strategy; L Oréal Paris;

   Abstract : Nowadays, firms are becoming more and more global. However, are consumers becoming global too? Therefore, the challenge for the firms consists in determining if they should adapt their products or if they should consider the consumers as being global, and keep their product standardized. READ MORE

4. 3. Educating Chinese Consumers : A case study of IKEA & Absolut Vodka

   University essay from Företagsekonomiska institutionen

   Author : Kristin Spjuth; Catherine Holmström; [2005]
   Keywords : ;

   Abstract : ABSTRACT China has gone through rapid change the last decade, which has opened up possibilities for many western companies. The consumer market is booming and consumers are getting more open to western brands and values, especially in the metropolitan regions. Due to the rapid change in today’s China, it is difficult to be enough updated. READ MORE