Essays about: "Kristin Spjuth"

Found 1 essay containing the words Kristin Spjuth.

  1. 1. Educating Chinese Consumers : A case study of IKEA & Absolut Vodka

    University essay from Stockholms universitet/Företagsekonomiska institutionen; Stockholms universitet/Företagsekonomiska institutionen

    Author : Kristin Spjuth; Catherine Holmström; [2005]
    Keywords : ;

    Abstract : ABSTRACT China has gone through rapid change the last decade, which has opened up possibilities for many western companies. The consumer market is booming and consumers are getting more open to western brands and values, especially in the metropolitan regions. Due to the rapid change in today’s China, it is difficult to be enough updated. READ MORE