Advanced search

Found 2 essays matching the above criteria.

1. 1. Unrequited Luxury Love: A story about how luxury met the internet

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Natalie Eriksson; Amanda Lindsjöö; [2020]
   Keywords : Luxury; representations; narratives; fictional expectation; promissory organizations;

   Abstract : The luxury industry has for long been hesitant towards online channels. It has been argued that the accessibility and mass-distribution of the internet is not compatible with values of exclusivity and rarity that are said to be critical to luxury brands. READ MORE

3. 2. Co-propagation in The Diffusion of Innovation -Patterns amongst promissory organizations

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Fredric Travaglia; Andreas Tilgmann; [2014-01-30]
   Keywords : ;

   Abstract : .... READ MORE