Essays about: "role of market research"

Showing result 16 - 20 of 907 essays containing the words role of market research.

  1. 16. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
    Keywords : Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

    Abstract : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. READ MORE

  3. 17. Environmental tool evaluation and databased benchmarking of sustainable packaging materials for Micvac technology

    University essay from Lunds universitet/Förpackningslogistik

    Author : Uvejs Preza; [2023]
    Keywords : sustainable packaging; ready meals; in-pack microwave pasteurization; evaluation tool; environmental impact; material investigation; Technology and Engineering;

    Abstract : In recent years, microwave applications in the food products have attracted increasing attention by the food packaging industry and the consumers due to their convenience, low energy and water usage and short processing time giving them a sustainable advantage over competing technologies. In-pack pasteurization represents one of the fastest developing technologies in preparing and delivering safe and high quality ready-to-eat meals. READ MORE

  4. 18. Learning Through Taking Action : An empirical study into the early-stage business model development for a novel technology

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Daniel Maslov; Hugo Javenius; [2023]
    Keywords : Business Model; Business Model Innovation; Business Model Development; Business Model Innovation Process; Business Model Tools and Methods; Action Research; Nascent Market Entry; Multi-Disciplinary Innovation; 3D Bioprinting; Affärsmodell; Affärsmodellsinnovation; Affärsmodellutveckling; Affärsmodellsinnovationsprocess; Affärsmodells-verktyg och metoder; Aktionsforskning; Begynnande marknadsinträde; Multidisciplinär innovation; 3D-bioprinting;

    Abstract : This thesis examines the critical factors shaping early-stage business model development. As a result, this paper provides insights and recommendations for the effective commercialization of innovations. READ MORE

  5. 19. Civil society organizations in a complex institutional landscape : Investigating institutional logics in Swedish civil society organizations work with social impact measurement

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Hanna Franziska Fischer; [2023]
    Keywords : ;

    Abstract : The role of civil society has been discussed frequently as of the last decades, and with growing influence of new public management and related market-oriented reforms in public sector, civil society organizations have become welfare service providers too. As part of this development, social impact measurement has been a way for financers to prove and private actors to invest in social change. READ MORE

  6. 20. The changing face of the auditor : A study of auditors’ perception of their role, the last ten years

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Emilia Eka; Carl Horn Olsson; [2023]
    Keywords : The auditor’s role; social changes; digitalisation; audit process; profession; megatrends; standardisation;

    Abstract : Regulations, digitalisation, and other megatrends influence many parts of society, not least the audit profession, and it is essential for the profession as well as the role of the auditor, to adapt to the changes and new requirements. It is inevitable for audit firms not to be exposed to digitalisation, and the Big Four (audit firms) are changing their identities. READ MORE