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Showing result 1 - 5 of 16 essays matching the above criteria.

  1. 1. Identifying Reflexivity

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Marcus Nykvist; Eric Månsson; [2022]
    Keywords : Reflexivity; EMH; AMH; fundamental value; market value; feedback loop; cognitive function; manipulative function;

    Abstract : Abstract  Master thesis in Business Administration, School of Business and Economics Linnaeus University 4FE17E VT2022  Authors: Eric Månsson & Marcus Nykvist  Supervisor: Magnus Willesson  Examiner: Christopher von Koch  Title: Identifying Reflexivity  Keywords: Reflexivity, EMH, AMH, fundamental value, market value, feedback loop, cognitive function, manipulative function.  Background: Current economic theory describes the risks the financial markets face as exogenous in nature. READ MORE

  3. 2. Can parasocial relationships make consumers blind?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Idberg; Kristina Kielaityte; [2022]
    Keywords : Parasocial Relationship PSR ; Human Brand; SMI; Transgression; Consumer Response; YouTube; Instagram; Business and Economics;

    Abstract : Abstract Purpose: This study explores how parasocial relationships between consumers and human brands can affect consumers’ responses toward human brand transgression. To answer the research question of parasocial relationships can make consumers blind. READ MORE

  4. 3. How weird elements in brand communication can strengthen brand intimacy.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yingting Zhang; Francesco Carlino; Undine Himmelsbach; [2021]
    Keywords : Brand Communication; Advertisement; Brand Identity; Brand Personality; Elements of Weirdness; Elements of Surprise; Brand Rejuvenation; Brand Positioning; Brand Intimacy; Brand Rhetoric.; Business and Economics;

    Abstract : Abstract Purpose: The purpose of this paper is to explore “weird elements” as part of brand communication in relation to brand intimacy. To define the purpose more precisely, this paper will focus on four specific research questions with reference to the selected case examples: 1. Which message is conveyed? 2. READ MORE

  5. 4. Assessing practicalities of Benford’s Law - A study of the law’s potential to detect fraud in transactional data

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Jacob Wennberg; Esaias Rosencrantz Ollén; [2021]
    Keywords : Benford; Benford s Law; AML; Fraud; Kolmogorov-Smirnov; Business and Economics;

    Abstract : Abstract In modern anti-money laundering operations, data analysis plays a vital role. One method of detecting fraudulent data is Benford’s law, which predicts the distribution of the first significant digits in logarithmically distributed data. Deviation from Benford’s law in data where it should be present might indicate manipulated data. READ MORE

  6. 5. An Analysis of M&A Activity in the European SME Market and Value Drivers of Post-Merger Performance

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Callum Hutchinson; Lukas Beckmann; [2020]
    Keywords : Mergers and Acquisitions; SMEs; M A Performance; Europe; M A Success Factors; Business and Economics;

    Abstract : Abstract This thesis investigates the impacts pre-merger characteristics play in long-term post-merger performance from a sample of small and medium sized enterprises whom conducted M&A activity within the European Union between the time period of 2011-2013. Using data collected, a quantitative analysis was performed to measure the impact of six separate factors on post-merger performance analyzing the abnormal ROA through the inclusion of pre-merger performance as a control variable. READ MORE