Essays about: "Brand Identity"

Showing result 1 - 5 of 253 essays containing the words Brand Identity.

  1. 1. To Avoid, or Not to Avoid? A quantitative study of the reasons for brand avoidance and how they take form in avoidance behaviors.

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Elsa Wadelius; Isabelle Gosenius; [2019]
    Keywords : Brand Avoidance; Avoidance Behavior; Subjective Norms; Level of Involvement; Persistency Over Time;

    Abstract : The concept of brand loyalty has gained extensive attention from academia and from companies, in an attempt to understand what makes consumers loyal to a brand. There is however a lack of understanding of what makes consumers avoid a brand. READ MORE

  2. 2. Political branding through Facebook : - A study of party branding during the Swedish general elections 2018

    University essay from Uppsala universitet/Statsvetenskapliga institutionen

    Author : Amanda Lindblad; [2019]
    Keywords : ;

    Abstract : There have not been many studies of political branding of parties on Facebook yet. The case of political branding on Facebook in the Swedish general elections of 2018 were studied in this thesis, and all eight parties in parliament were included. READ MORE

  3. 3. Nation branding : The role of tourism from a managerial perspective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elin Blomgren; Sofie Ljungström; [2019]
    Keywords : Nation branding; national identity; country-of-origin; tourism; tourism stakeholders; brand management strategies; brand culture; brand identity; brand image;

    Abstract : Although tourism has been recognised as an important subfield in nation branding little research have focused on its role in the nation branding process. A managerial perspective was assumed to examine what role tourism has in nation branding. READ MORE

  4. 4. Sustainable Brand Placement, A Framework for Communicating Sustainable Brands’ Dual Benefits in Movies and TV series

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Lazar; Lisa Sterner; [2018-07-03]
    Keywords : Sustainable Branding; Brand Placement; Sustainable Consumption; Branding;

    Abstract : Master of Science in Marketing and Consumption.... READ MORE

  5. 5. WATCH OUT FOR GENERATION Z! – A Qualitative Research About Generational Differences and Similarities Towards Influence Marketing within Lifestyle Brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Alqvist; Erika Klaus; [2018]
    Keywords : Influence Marketing; Influencers; Generation Y; Generation Z; Millennials; Digital Natives; Social Media; Trends; Lifestyle; Identity Creation and Image Creation.; Business and Economics;

    Abstract : The purpose of this research is to investigate Generation Y and Generation Z and their relation and approach to influence marketing and what challenges these generations’ preferences and behaviors could generate for managers within lifestyle brands. The research question this study is aiming to analyze is: What role do generational differences play in influence marketing and what are the potential managerial challenges for lifestyle brands? To conduct the purpose of this research, a qualitative method has been implemented. READ MORE