Essays about: "selection of brand"

Showing result 1 - 5 of 78 essays containing the words selection of brand.

  1. 1. The complexity of cancel culture: : Unveiling the personal and social drivers that influences the decision to cancel

    University essay from Umeå universitet/Företagsekonomi

    Author : Najda Gvozden; Lovisa Zetterlind; [2023]
    Keywords : cancel culture; social media; canceled influencers; influencer marketing; social norms; moral transgression; social justice; social identity theory; theory of planned behavior;

    Abstract : The rise of social media has emerged the social phenomena called cancel culture, where individuals hold influencers and endorsed brands accountable for perceived immoral actions. Cancel culture originates from a desire for social justice, where the consequences of those cancelled could be temporary and long-lasting reputational damage. READ MORE

  3. 2. Optimisation of warehouse for second-hand items using Machine Learning

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Simon Osnes; [2023]
    Keywords : Second-hand; Machine Learning; Data Analysis; Feature Selection; Clustering; K-Means; Second-hand; Maskininlärning; Dataanalys; Urval av Attributer; Klustring; K-Means;

    Abstract : Warehouse management and organisation often use the popularity of items to assign placements in the warehouse and predict sales. However, when dealing with only unique second-hand items another solution is needed. READ MORE

  4. 3. How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? : A qualitative study about psychological- and personal factors affecting customers' channel selection in-store vs. online when purchasing clothes.

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Makda Adhanom; Natasha Alvaro; [2023]
    Keywords : ;

    Abstract : Title:  How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? Research question: How do psychological- and personal factors influence customers' channel selection (in-store vs. online) when purchasing clothes from fashion retailers?   Purpose:  The purpose of this study is to explore consumers' brand experience and behavior when buying in-store and online. READ MORE

  5. 4. Exploring the Use of Nordicness in Sustainability Messages: The Case of Nordic Fashion Brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sukhitha Basnayake; Emilie Nørgaard; Jonhatan Andres Acevedo Escobar; [2023]
    Keywords : Business and Economics;

    Abstract : Being on everyone’s lips for years, the concept of sustainability has become an almost unavoidable phenomenon within contemporary business discourses and practice. In particular, has the Nordic fashion industry increasingly been infused by sustainability with a continuous growing public interest in buying sustainable products from companies that have embarked on a sustainable path. READ MORE

  6. 5. CANS - A circular prepping system for single households

    University essay from Lunds universitet/Industridesign

    Author : Sara Eggimann; [2023]
    Keywords : Crisis preparedness; organization; multifunctional; communicating; re-arrangeable; prepping; circular; cans; Technology and Engineering; Arts and Architecture;

    Abstract : This design project proposes an innovative solution aimed at facilitating organized and democratic preparation for future crises, specifically targeting students and individuals residing in confined living spaces. The proposed solution consists of two stackable storage units designed to address this challenge. READ MORE