Essays about: "social networking"

Showing result 6 - 10 of 388 essays containing the words social networking.

1. 6. Unveiling the Art of Illusion: Exploring the Fabrication of Authenticity and Trustworthiness by Social Media Micro-Influencers to Engage Their Audience : An exploratory multiple case study that aims to analyze how social media micro-influencers fabricate authenticity and trustworthiness to engage their audience

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Armin Roshandel; Felix Miöen Dahlström; Kevin Ekström; [2023]
   Keywords : ;

   Abstract : Background: Social networking sites have transformed communication and advertising, with influencers like micro-influencers and "instafamous" individuals playing a crucial marketing role. Businesses now leverage these influencers to engage audiences and promote their brands, creating new opportunities for online brand promotion and consumer engagement. READ MORE

3. 7. Sustainable Entrepreneurship Intention among Business Students of Developed and Developing Countries : A Comparative Study of Sweden and Pakistan

   University essay from Jönköping University/JIBS Entrepreneurship Centre

   Author : Ali Awais; [2023]
   Keywords : Sustainable Entrepreneurship Intentions; Business Students;

   Abstract : This study compares the sustainable entrepreneurial objectives of business students in Sweden and Pakistan. The study investigates the effect of action planning, action knowledge, cultural values, educational systems, availability of resources, and business environment on entrepreneurship intention using action regulation theory. READ MORE

4. 8. Micro-interactions affecting our mega minds; Designing to reduce procrastination behavior using mindful design

   University essay from Högskolan i Halmstad/Akademin för informationsteknologi

   Author : Moa Gottschalk; [2023]
   Keywords : social media platforms; SMP; micro-interactions; procrastination; self-control; mindful design;

   Abstract : Social media platforms (SMP) are a continually growing field with several implications for the social structures of society. SMPs are web-based platforms on which users connect with other individuals and organizations which enables social connections and social bonding. READ MORE

5. 9. A Social Constructivist Perspective on Entrepreneurial Learning in Business Incubators : A Case Study from Sweden

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Taninwat Kaewpankan; Ahmed ElGebaly; Dania Arian; [2023]
   Keywords : Novice entrepreneurs; Entrepreneurial learning; Business incubator; Sweden; Social constructivist perspective;

   Abstract : The entrepreneurial learning process within business incubators, particularly among novice entrepreneurs in Sweden's entrepreneurial landscape, still needs to be explored. The present study, centered around the question, "Through a social constructivist perspective, how do novice entrepreneurs learn within business incubators in Sweden?", adopts a social constructivist perspective to fill this knowledge gap. READ MORE

6. 10. Does one's cultural background make a difference? : Exploring motivations for consumer engagement on social media

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Helena Vahnberg; Yara Jallad; [2023]
   Keywords : consumer engagement; social media; uses and gratification theory; consumers online brand-related activities;

   Abstract : Background: Social media has become a crucial aspect of individuals lives and it has provided businesses with a unique opportunity to connect with their customers. Instagram has grown to become one of the most widely used social networking sites in the world and there is a diversity of motivations of why consumers choose to engage with brand-related content on social media. READ MORE