Sustainable Entrepreneurship Intention among Business Students of Developed and Developing Countries : A Comparative Study of Sweden and Pakistan

Abstract: This study compares the sustainable entrepreneurial objectives of business students in Sweden and Pakistan. The study investigates the effect of action planning, action knowledge, cultural values, educational systems, availability of resources, and business environment on entrepreneurship intention using action regulation theory. Beginning with a literature review on sustainable entrepreneurship and business student objectives, the investigation is then conducted. The section then compares the effects of action regulation theory and action planning on sustainable entrepreneurial objectives in industrialized and developing countries. Knowledge availability and acquisition influence the entrepreneurial inclinations of business pupils in these nations. The study also investigates how cultural values, educational systems, and organizational contexts influence action planning, action knowledge, action planning, and entrepreneurial sustainability aspirations in developed and developing countries. Determine how contextual factors influence the entrepreneurial aspirations of business students. Despite these disparities, both Swedish and Pakistani business students value sustainable entrepreneurship. Business students in Sweden have greater access to specialized resources, support networks, and government initiatives that promote sustainable entrepreneurship and action planning. Despite resource, infrastructure, and educational constraints, Pakistani business students comprehend sustainability and wish to incorporate it into their operations. According to the study, resources, and assistance influence sustainable entrepreneurship action planning, knowledge, and intentions. Students in Sweden enjoy the advantages of well- developed programs, specialized curriculum, mentoring, and networking. Students in Pakistan develop business proposals utilizing personal networks, self-directed studies, and online resources. Both countries' entrepreneurial proclivities are influenced by risk-taking and self- assurance. To become viable entrepreneurial endeavors, these aspirations require resources, action planning, and action competence. According to the research, support networks, government regulations, technology, education, money, and resources influence the entrepreneurial tendencies of business students in affluent and developing nations. It also emphasizes the need to address resource, educational, and support system gaps in both contexts to promote sustainable entrepreneurship, economic development, social well-being, and environmental stewardship. This study sheds light on the entrepreneurial aspirations of business students in developed and developing countries, as well as the contextual factors that influence them.