Essays about: "Yara Jallad"

Found 1 essay containing the words Yara Jallad.

  1. 1. Does one's cultural background make a difference? : Exploring motivations for consumer engagement on social media

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Helena Vahnberg; Yara Jallad; [2023]
    Keywords : consumer engagement; social media; uses and gratification theory; consumers online brand-related activities;

    Abstract : Background: Social media has become a crucial aspect of individuals lives and it has provided businesses with a unique opportunity to connect with their customers. Instagram has grown to become one of the most widely used social networking sites in the world and there is a diversity of motivations of why consumers choose to engage with brand-related content on social media. READ MORE