Essays about: "subsidiary industry"

Showing result 1 - 5 of 44 essays containing the words subsidiary industry.

  1. 1. Development of an International Expansion Framework for Transportas a Service Start-ups : Empirical Review in the German Transport Market

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Gregor Lamprecht; Timo Huber; [2022]
    Keywords : Transport as a Service; Internationalisation; Market Entry; International Expansion; Expansion Framework; Transport Industry; Road Freight Industry; Growth Strategy; Servitization; Transport as a Service; Internationalisering; Marknadsinträde; Internationell expansion; Expansionsram; Transportbranschen; Vägfraktbranschen; Tillväxtstrategi; Servitization;

    Abstract : With the transport sector being one of the major contributors to global CO2 emissions and a projected growth of emissions by another 16 percent until 2050, the need for new innovative and sustainable solutions for the transport industry arises. These endeavours are what emerging start-up enterprises want to deliver with their novel Transport as a Service business model. READ MORE

  2. 2. Interacting with Foreign Industrial Clusters - A Case Study of Swedish Companies in Japanese Clusters

    University essay from Lunds universitet/Produktionsekonomi

    Author : August Asplund; Oscar Walde; [2021]
    Keywords : Industry Cluster; Cluster Strategy; Interaction Strategy; Tap into; Sweden; Japan; Internationalisation; Business and Economics;

    Abstract : Clusters, agglomerations of companies in related industries, are a phenomenon which have been widely accepted to increase the productivity of its constituent companies. Many scholars hold the view that companies should utilise these favourable conditions and interact with clusters. READ MORE

  3. 3. Cristiano Ronaldwho?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Christopher Kewenter; Victor Grundén; Isak Söderlund Schulz; [2020]
    Keywords : Esport; Esports athletes; esport fans; athlete branding; sports marketing; Business and Economics;

    Abstract : Titel: Cristiano Ronaldwho? En kvalitativ studie om esportatleter, de nya sportstjärnorna Seminariedatum: 2020-06-04 Ämne/kurs: FEKH29, Examensarbete kandidatnivå i marknadsföring, 15 högskolepoäng Författare: Victor Grundén, Christopher Kewenter och Isak Söderlund Schulz Handledare: Peter Svensson Fem nyckelord: Esport, esportatleter, esportfans, athlete branding och sports marketing Syfte: Huvudsyftet är att undersöka eventuella modifikationer och tillägg gällande den mest vedertagna athlete branding modellen inom traditionell sport. Detta uppnås genom två delsyften: (1) Undersökning av särdrag gällande esportatleter & deras fans, (2) undersökning av särdrag gällande esport. READ MORE

  4. 4. Determining Characteristics of Firms in China that Have Access to Foreign Licensed Technology: An Econometric Approach Using Probit

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Bore Westman; [2020]
    Keywords : Licensing; FDI; China; Joint Ventures; Ownership; Probit; Business and Economics;

    Abstract : This paper explores the effect of firm characteristics in terms of licensing foreign technology for firms located in the eastern region of China. Existing studies apply general licensing theory to what might be a factor of regional and industry specific preferences. READ MORE

  5. 5. Soft Service Firms: A deep dive into foreign entry mode decisions

    University essay from Lunds universitet/Produktionsekonomi

    Author : Per Ågren; Carl Dalerstedt; [2020]
    Keywords : Foreign market entry mode; Internationalization theory; Entry mode; Entry mode decision; Soft service; Internationalization; Wholly owned subsidiary; Franchise; Joint venture; Licensing; Technology and Engineering;

    Abstract : With the forces of globalization, previously safe home markets open up to foreign competition. This urges companies to expand internationally to keep growing. Current literature on how a company should enter a foreign market, namely the choice of entry mode, is based on findings for manufacturing firms and studies on service firms are scarce. READ MORE