Essays about: "swedish television industry"
Showing result 6 - 9 of 9 essays containing the words swedish television industry.
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6. Write or Perish : How Screenwriters Author their Careers
University essay from Stockholms universitet/Institutionen för mediestudierAbstract : The aim of the present study was to investigate how the impermanence of contract work affects working lives, self-perceptions and the career strategies of Swedish screenwriters of finding and keeping work. Furthermore, it also explored how screenwriters experience their abilities to exercise authorial leverage over media content. READ MORE
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7. Analysing market strategies of commercial broadcasters in a changing environment
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The digitisation of the media industry has caused a strong decentralisation of logics of the past, towards more open, flexible structures, bringing about both opportunities and challenges. Within the market where Swedish commercial broadcasters operate, 2014 brought about great disruption in video consumption and advertising patterns. READ MORE
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8. Is OTT Disrupting Television? - A case study on OTT's impact on the Swedish Television value chain
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : This thesis uses value chain analysis to investigate the recent OTT (over-the-top) developments' influences, consequences and strategic implications on the Swedish television value chain. The purpose of this study is to provide a better understanding of the recent OTT developments in the Swedish television industry, and thereby give industry actors (primarily broadcasters) a "road map" to support strategic choices for future investments. READ MORE
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9. Payment Solutions for Services in Interactive TV : A Comparative Evaluation of Electronic Payment Systems
University essay from Ekonomiska institutionenAbstract : The market for digital TV is developing and some industry actors focus on interactive TV. Interactive content and services that previously only were able to use through a standard PC are now available to use through the TV set. To distribute the services to the TV a so called set top box with broadband connection needs to be used. READ MORE