Essays about: "swot analysis marketing strategy"

Showing result 1 - 5 of 7 essays containing the words swot analysis marketing strategy.

  1. 1. A Study of Hot el Occupancy : Using Multiple Linear Regression  and Market Strategy Analysis

    University essay from KTH/Matematisk statistik

    Author : Michaela Kareflod; Jennifer Ljungquist; [2016]
    Keywords : ;

    Abstract : This paper is based on collaboration between a company called StayAt HotelApart AB and two KTH students. It examines which factors that are influencing the hotel’s occupancy and how this may be increased by enhancing the market strategy. The aim is to provide a foundation for strategy development to the company. READ MORE

  3. 2. Marketing analysis for future strategic plan

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Mahsa Mousarezaei; [2016]
    Keywords : marketing analysis; SWOT analysis; strategic marketing plan;

    Abstract : Today’s climate issues such as increasing temperatures and extreme change in weather pattern are one of the greatest threats. Therefore there is a united agreement that something needs to be done for reducing the causes of global warming and climate change. READ MORE

  4. 3. Marketing Strategies : the situation and development suggestions for small and medium-sized travel agencies in China's Hainan province

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Tianlai Han; Yipeng Luo; Yue Qi; [2013]
    Keywords : Marketing strategy; Market expansion strategy; Tourism; Travel agency; Development present situation analysis;

    Abstract : Purpose/aim: This paper research to help SME travel agencies make ticket pricing strategy and choose the reasonable age group for publicity. Design/methodology/approach: This thesis will use SWOT to analyze the strength, weakness, opportunity and threat of Hainan’s SME travel agencies, and also the marketing theory and human resource management. READ MORE

  5. 4. Foreign market entry strategies : a case study for a Chinese pump manufacturer

    University essay from Akademin för teknik och miljö

    Author : YU FU; [2011]
    Keywords : foreign market; entry strategies; environmental analysis; market entry modes; case study; China; pump manufacturer;

    Abstract : Economic globalization, regional economic cooperation and knowledge economy make a great impact on the development of the new century. The changes of international trade and investment reflect the variety of the world economy development; the world economic development, in turn, influences the international trade and investment in both quality and quantity (Feenstra, 1998). READ MORE

  6. 5.  Analysis on Opportunities and Challenges of Chinese Medical Device Industry under New Health Care Reform :  Reference of Sweden, USA and UK

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Xiaotong Wu; Zhe Luo; [2010]
    Keywords : Health Care System Reform; Medical Device Industry; Opportunities and Challenges; China; Sweden; USA; UK;

    Abstract : Purpose and Execution –The purpose of this paper is to seek feasible suggestions and recommendations to the Chinese medical device industry under the new current market situation—Chinese health care system reform. In order to achieve this aim, we will start with introducing the background of current status of related issues. READ MORE