Essays about: "thesis on airline marketing"

Showing result 1 - 5 of 6 essays containing the words thesis on airline marketing.

  1. 1. Optimization of selecting codeshare flights in aviation

    University essay from KTH/Optimeringslära och systemteori

    Author : Nishita Vegi; [2017]
    Keywords : ;

    Abstract : Airlines are constantly on a look out for partnerships that could facilitate an increase in revenue without having to invest as much. Codesharing is one such solution, where a marketing carrier sells the tickets on another carrier’s flight as its own with its flight number. READ MORE

  3. 2. Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emily Widen; Jane Macfarlane-Grieve; [2015]
    Keywords : Business and Economics;

    Abstract : Abstract Title: Airline Brands on Twitter: Discovering What Consumers Value to Create a Stronger Social CRM Strategy Date of the Seminar: June 2nd, 2015 Course: BUSN39. Degree project in global marketing Authors: Jane Macfarlane-Grieve Emily Widen Advisors: Christian Koch, PhD Keywords: Social Customer Relationship Management, Communication, Twitter, Airline, Customer Satisfaction Thesis purpose: The objective of this research paper is to gain a clear understanding of consumer attitudes and expectations whilst engaging in conversation with airline brands on the social media platform Twitter. READ MORE

  4. 3. Drivers and barriers for relocation of freight operators to smaller airports - A case study at Jönköping airport (Axamo)

    University essay from IHH, Marketing and Logistics

    Author : Panagiotis Angelopoulos; Piia Leivo; [2013]
    Keywords : Freight operators; small airports; relocation; express services;

    Abstract : Air freight sector has been a growing market worldwide for many years. The rapid growth of scheduled freight aircraft services in particular has been a remarkable feature of the international airline industry during the past decades. READ MORE

  5. 4. Can the low cost boom in aviation reach long distance destinations? : MBA thesis in marketing

    University essay from Avdelningen för ekonomi

    Author : Vladka Sturesson; [2011]
    Keywords : Airlines; low cost; long-haul; travel manager; corporate travel policy;

    Abstract : Aim The commercial success of some low cost airlines presents the low cost model as very attractive. Until now their main focus has been on short-haul routes, but it is no surprise that they show an interest in entering the long-haul routes market as recent trends are very promising. READ MORE

  6. 5. The achievement of sustainable competitive advantage through relationship marketing

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Thierry Jamart; Stefanie Kupka; [2009]
    Keywords : Low cost airlines; Relationship marketing; Sustainable Competitive Advantage;

    Abstract : Nowadays, the European airline market is characterized by two major different airline business models; the full service airlines and the low cost airlines. Secondary, appeared for the first time in 1985 in form of the Irish low cost carrier Ryanair. READ MORE