Essays about: "two variable thesis title"

Found 2 essays containing the words two variable thesis title.

  1. 1. An Exploratory Study on Young Thai Women Consumer Behavior toward Purchasing Luxury Fashion Brands

    University essay from Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling; Mälardalens högskola/Akademin för hållbar samhälls- och teknikutveckling

    Author : KAMOLWAN TOVIKKAI; WIWATCHAI JIRAWATTANANUKOOL; [2010]
    Keywords : Thai female students; Luxury fashion products; Luxury fashion brands; Consumer behavior;

    Abstract : AbstractDate: June 2, 2010Program: MIMA – International MarketingCourse name: Master Thesis (EFO 705)Title: An Exploratory Study on Thailand‟s Young Women: Consumer Behavior toward Purchasing Luxury Fashion BrandsAuthors: Kamolwan Tovikkai (851125)Wiwatchai Jirawattananukool (841111)Group number: 2462Tutor: Konstantin LampouProblem: If and how personal value, social recognition, and demographics impact Thai female students luxury fashion brand purchases and which marketing strategies should be used to influence their purchase intention?Purpose: -To identify what motivates Thai female students in purchasing luxury fashion brands -To identify the most effective strategies to use in penetrating the market and keeping the loyalty of customers Thailand.Method: Quantitative research method via survey was used for this research. READ MORE

  2. 2. Crossing the chasm : Launching and re-launching in the Swedish mobile phone industry

    University essay from Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Justus Leistén; Magnus Nilsson; [2009]
    Keywords : High Technology strategies; Crossing the chasm; Swedish mobile phone industry; launching and re-launching; the whole product concept; the technological life cycle;

    Abstract : The 1990s is commonly referred as the Golden Age for High Technology and during this time the industry grew with a rapid speed. As a result, the consumers were presented with a various number of innovative products such as the Internet, computers and mobile phones. READ MORE