The Adoption of Battery Electric Vehicles in Sweden : What are the adoption barriers of BEVs for Small & Medium Enterprises in Sweden?

University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

Abstract: The shift towards electric vehicles has during the last years increased; nevertheless, the rate has not been fast enough. Electric vehicles have several environmental benefits as reduced CO2 footprint and a lower climate impact. On the other side, the reality shows that there are several adoption barriers on an individual level for electrical vehicles. These are technical, economic, infrastructure, policy, and social. However, a low amount of literature focuses on the business sector. This thesis examines and explores what the different adoption barriers are concerning battery electric vehicles for small and medium enterprises in Sweden, and why they occur. The purpose of this is to fill the current research gap and provide valuable data to vehicle providers/manufacturers in Sweden. To reach the objectives, an extensive theoretical framework has been created to accurately utilize current literature. In the thesis, five small and medium enterprises participated, and interviews were conducted with nine informants at the specific companies. The findings display that the technical, economic, and infrastructure barriers have the most negative effect on the possibility to adopt battery electric vehicle. It further shows two new barriers, planning and customer/competitors which influence the adoption of battery electric vehicles. These findings solely display the barriers for small and medium enterprises, and by linking together with current literature, new barriers have been presented in terms of planning and customers/competitors.

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