Essays about: "THESIS TITLE"

Showing result 1 - 5 of 809 essays containing the words THESIS TITLE.

  1. 1. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Camille Buob; Sebastian Franzén; [2023]
    Keywords : Business and Economics;

    Abstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE

  3. 2. Why Coffee Machine Chats and Laundry Time Matter: Investigating Opportunities and Challenges of Different Work Arrangements

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Natalia Olender; Larissa Sophie Römer; [2023]
    Keywords : Opportunities; Challenges; Work-life Interdependency; Work Arrangements; Physical In-office Work; Hybrid Work; Remote Work; Employees; Employers; Business and Economics;

    Abstract : The subject of this thesis is based on a qualitative research study to examine the opportunities and challenges of the three work arrangements, physical in-office work, hybrid work, and remote work, as perceived by employees. Additionally, the perceived impact of those work arrangements on work-life interdependency is explored. READ MORE

  4. 3. Exploring Cross-Cultural Differences in Attitudes Towards SDG12

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Jessika Melander; Diana Al-Khameesi; [2023]
    Keywords : SDG; Consumer attitude; Cultural values; Hofstede;

    Abstract : Date: 2023/05/30 Level: Master thesis in Business Administration, 15cr Institution: School of Business, Society and Engineering, Mälardalen Authors: Diana Al-Khameesi, Jessika Melander Title: Exploring cross-cultural differences in attitudes towards SDG12  Supervisor: Emre Yldiz Keywords: SDG, Consumer attitude, Cultural values, Hofstede Research question: To what extent individuals’ attitudes towards SDG12 vary across cultures?  Purpose: To what extent the importance of cultural values of individuals has influenced consumer attitude towards SDG12 and what implications this have for the SDGs being marketed as international goals.  Method: A quantitative study; collecting 230 valid responses from individuals across multiple countries. READ MORE

  5. 4. LEAN In The Swedish Armed Forces

    University essay from Mälardalens universitet/Akademin för innovation, design och teknik

    Author : Nadia Al-Hakim; [2023]
    Keywords : Lean Philosophy; Lean Thinking; Military logistics; JIT; Lean; Försvarslogistik; JIT;

    Abstract : Date: 4th of June 2023 Level: Master thesis within Industrial Engineering and Management, Product and Process development – 30 credits. Institution: School of Innovation, Design, and Engineering at Mälardalen’s University Author: Nadia Al-Hakim Title: Lean in the Swedish Armed Forces Keywords: Lean Philosophy; Lean Thinking; Military logistics; JIT Research Question: What are the potential enablers and barriers to adapting the Lean philosophy in military logistics operations? Purpose: This study aims to investigate the potential challenges of implementing the Lean philosophy in the Swedish Armed Forces’ logistics. READ MORE

  6. 5. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
    Keywords : Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

    Abstract : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. READ MORE