Essays about: "e-commerce and consumer behavior"
Showing result 1 - 5 of 34 essays containing the words e-commerce and consumer behavior.
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1. Payment methods influencing purchase behavior in the clothing e-commerce : A study of millennials in Jönköping, Sweden
University essay from Jönköping University/IHH, Marketing and Logistics; Jönköping University/IHH, Marketing and Logistics; Jönköping University/IHH, Marketing and LogisticsAbstract : Background: Electronic commerce has recently been seen as a very auspicious service of technology witnessed in the last decade. Several types of e-commerce initiatives include very modernized and upgraded facilities such as smart cards, online retailing, and remote payments that help make the payment process faster and more consistent. READ MORE
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2. To persuade, or not to persuade: An experimental case study of e-commerce consumer responses to persuasive messages
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : One of the biggest challenges e-commerce face today is how to encourage website visitors to act. The purpose of this thesis was to explore whether persuasion strategies had the potential to get website visitors to act by bridging the gap between attitudes (i.e. what people think) and behaviors (i. READ MORE
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3. Sustainability in returns : Analysis into the e-commerce market and proposal of a framework to improve environmental performance
University essay from KTH/Hållbar utveckling, miljövetenskap och teknikAbstract : The e-commerce sector has seen exponential growth in the recent years, and will continue this trend in the years to come. Not only has the overall volume of sales (in SEK) increased, certain sectors have seen an increase in the return rates. READ MORE
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4. Influencer marketing from a sensory marketing perspective : Social Media Influencers’ impact on the lack of tangibility online
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The purpose of this thesis has been to investigate the phenomenon of shopping-hauls from a consumer perspective. Along with exploring ifconsumers’ purchasing behavior is affected by shopping-hauls, the aim is to provide insights into the phenomenon and how it affects consumers. READ MORE
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5. The impact of UI design on reseller behavior
University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)Abstract : The study assesses the influence certain individual factors have on reseller employees online purchasing behavior, after various UI alterations were implemented on a leading tech manufacturer’s web application. A total of 207 reseller employees, from 46 different countries, participated in an 8 week long within-subjects designed A/B test. READ MORE
