Essays about: "e-commerce and consumer behavior"

Showing result 1 - 5 of 33 essays containing the words e-commerce and consumer behavior.

  1. 1. Payment methods influencing purchase behavior in the clothing e-commerce : A study of millennials in Jönköping, Sweden

    University essay from Jönköping University/IHH, Marketing and Logistics; Jönköping University/IHH, Marketing and Logistics; Jönköping University/IHH, Marketing and Logistics

    Author : Sueun Jeon; Hulia Khoja; Husam Stita; [2020]
    Keywords : Purchase intention; Consumer behavior; Payment method; Fashion e-commerce; Millennials;

    Abstract : Background: Electronic commerce has recently been seen as a very auspicious service of technology witnessed in the last decade. Several types of e-commerce initiatives include very modernized and upgraded facilities such as smart cards, online retailing, and remote payments that help make the payment process faster and more consistent. READ MORE

  2. 2. To persuade, or not to persuade: An experimental case study of e-commerce consumer responses to persuasive messages

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Erik Nordberg; Carl Wigow; [2020]
    Keywords : Persuasion; Green Pop-up Advertisement; Attitude-Behavior Gap; E-commerce; Second-Hand Retail;

    Abstract : One of the biggest challenges e-commerce face today is how to encourage website visitors to act. The purpose of this thesis was to explore whether persuasion strategies had the potential to get website visitors to act by bridging the gap between attitudes (i.e. what people think) and behaviors (i. READ MORE

  3. 3. Influencer marketing from a sensory marketing perspective : Social Media Influencers’ impact on the lack of tangibility online

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Christoffer Håkansson; Frida Magnusson; [2020]
    Keywords : E-commerce; Influencer marketing; Online consumer behavior; Purchase behavior; Sensory marketing; Shopping-haul;

    Abstract : The purpose of this thesis has been to investigate the phenomenon of shopping-hauls from a consumer perspective. Along with exploring ifconsumers’ purchasing behavior is affected by shopping-hauls, the aim is to provide insights into the phenomenon and how it affects consumers. READ MORE

  4. 4. The impact of UI design on reseller behavior

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Elias Andersson; [2020]
    Keywords : Reseller; UI; UX; behavior; e-consumer; web analytics; e-commerce; Återförsäljare; UI; UX; beteende; e-konsument; webbstatistik; e-handel;

    Abstract : The study assesses the influence certain individual factors have on reseller employees online purchasing behavior, after various UI alterations were implemented on a leading tech manufacturer’s web application. A total of 207 reseller employees, from 46 different countries, participated in an 8 week long within-subjects designed A/B test. READ MORE

  5. 5. Self transportation of goods for consumers from a retail store: A Pilot study

    University essay from Lunds universitet/Förpackningslogistik

    Author : Shebin Thomas; [2020]
    Keywords : Supply chain management; consumers; last-mile delivery; retail management; self-service; packaging design; packaging logistics.; Technology and Engineering;

    Abstract : The Last-mile delivery is seen as an emerging attention due to the increased focus on e-commerce and Omni-channel retailing. Due to these and since it involves end consumers, organizations look for innovative solutions to provide customers with a service fulfillment option. READ MORE