Essays about: "e-commerce and consumer behavior"

Showing result 1 - 5 of 23 essays containing the words e-commerce and consumer behavior.

  1. 1. Does social media advertising influence purchasing behavior via EWOM? : A survey study on millennials at LTU

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Araz Jamshidi; Oliver Östensen; [2019]
    Keywords : Advertising; Millennials; Social media; Purchase decision; Electronic Word Of Mouth EWOM .;

    Abstract : Social media is a big part of a millennial's life. It is where they communicate with their friends and share experiences. Companies know this and are subsequently trying to reach consumers on social media with their advertising. READ MORE

  2. 2. Returns within Fashion E-Tailing

    University essay from Lunds universitet/Förpackningslogistik

    Author : Fredrik Schmidt; Christoffer Nordberg; [2019]
    Keywords : Consumer returns; simulation study; fashion; online retail; e-tailing; e-commerce; Technology and Engineering;

    Abstract : The purpose of this master’s thesis is to provide a contribution to the research body regarding consumer returns, particularly within the online fashion retail industry. A quantitative data analysis approach is chosen and two main methods are used: data study that aims to identify patterns and interesting relationships in the data, and a simulation study that uses real input data to attempt to identify how different fashion product categories are affected in various future scenarios regarding consumer return behavior. READ MORE

  3. 3. Creating a customer-oriented distribution offer in the business-to-business market

    University essay from Lunds universitet/Produktionsekonomi

    Author : Caroline Granfors Wellemets; Mikaela Sturén; [2018]
    Keywords : Business-to-business; Customer-oriented; Delivery chain; Delivery service; Delivery service elements; Distribution channel; Mature industry; Technology and Engineering;

    Abstract : Problem description: Mature industrial enterprises stand before the challenge of developing strategies and competitive advantage through their logistics services. The business development within logistics and distribution services is fast and rapidly changing as the customer experience is becoming increasingly important and the additional services are becoming an integrated part of the product offering. READ MORE

  4. 4. Applying Revenue Management to the Last Mile Delivery Industry

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Peter Finnman; [2018]
    Keywords : Revenue Management; Last Mile Delivery; Machine Learning; Supervised Learning; Gaussian Process; Willingness-to-pay; Decision Tree; Dynamic Pricing; Operations Research; Revenue Management Information Flow; Intäktsoptimering; Sista Milen-leverans; Informationsflöden inom Intäktshantering; Maskininlärning; Övervakat Lärande; Gaussiska Processer; Betalningsvilja; Beslutsträd; Dynamisk Prissättning; Verksamhetsforskning;

    Abstract : The understanding of what motivates a customer to pay more for a product or service has al-ways been a fundamental question in business. To the end of answering this question, revenue management is a business practice that revolves around using analytics to predict consumer behavior and willingness-to-pay. READ MORE

  5. 5. Designed by me - Motivations and barriers affecting consumers' willingness to co-create products in the physical store

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Miranda Schüler; Michelle Fee Maier; [2018]
    Keywords : Co-creation; In-store co-creation; New product development; Retailing; Consumer motivation;

    Abstract : Purpose: The rise of e-commerce has caused a dramatic shift in consumer behavior. Therefore, strategies in bricks-and-mortar retailing need to be adapted to ensure the continued relevance of physical stores. The purpose of this thesis work is to discover opportunities for shopper-centric and experience-focused brick and mortar retail in the future. READ MORE