Essays about: "e-commerce and consumer behavior"

Showing result 1 - 5 of 26 essays containing the words e-commerce and consumer behavior.

  1. 1. How is returns management differentiated between click-and-mortar and pure play companies?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Emma Midgley; Victoria Seim Strömseng; [2019-06-20]
    Keywords : ;

    Abstract : The emergence of e-commerce and returns management has not only provided a wide selection of corporate opportunities, but it has also come with new obstacles that challenge competitive objectives, goals and strategies of businesses. The following thesis aims to distinguish returns management processes between click-and-mortar and pure player companies. READ MORE

  2. 2. Conversational Commerce : A Quantitative Study on Preferences towards AI-Fueled C-Commerce Platforms among Digital Natives in Sweden and Germany

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Felix Jan Kröger; Filip Johansson; [2019]
    Keywords : Conversational Commerce; E-Commerce; Chatbot; Instant Message; Voice Assistant; Artificial Intelligence;

    Abstract : Background: E-commerce is widespread in today’s shopping routines and conversational commerce (CC) as an expansion, aims at integrating customers and businesses on a whole new level. Through the application of chatbots fueled by artificial intelligence, a more personal and individual way of remote shopping is offered. READ MORE

  3. 3. How Chinese internet celebrity influences consumers’ attitude to purchase on E-commerce. : In the case of internet fashion celebrity Dayi Zhang

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Ying Li; Qian Cai; [2019]
    Keywords : Internet celebrity; Source credibility; Consumer attitude; Purchase intention;

    Abstract : Problem/Purpose: Internet celebrities have shown huge commercial value by operating their E-commerce in the Chinese market. This article aims to research How Chinese internet celebrity influences consumers’ attitude to purchase on E-commerce. READ MORE

  4. 4. Does social media advertising influence purchasing behavior via EWOM? : A survey study on millennials at LTU

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Araz Jamshidi; Oliver Östensen; [2019]
    Keywords : Advertising; Millennials; Social media; Purchase decision; Electronic Word Of Mouth EWOM .;

    Abstract : Social media is a big part of a millennial's life. It is where they communicate with their friends and share experiences. Companies know this and are subsequently trying to reach consumers on social media with their advertising. READ MORE

  5. 5. Returns within Fashion E-Tailing

    University essay from Lunds universitet/Förpackningslogistik

    Author : Fredrik Schmidt; Christoffer Nordberg; [2019]
    Keywords : Consumer returns; simulation study; fashion; online retail; e-tailing; e-commerce; Technology and Engineering;

    Abstract : The purpose of this master’s thesis is to provide a contribution to the research body regarding consumer returns, particularly within the online fashion retail industry. A quantitative data analysis approach is chosen and two main methods are used: data study that aims to identify patterns and interesting relationships in the data, and a simulation study that uses real input data to attempt to identify how different fashion product categories are affected in various future scenarios regarding consumer return behavior. READ MORE