UI designs for asking for permission to publish users' feedback

Abstract: This paper reports the results from a study investigating the effect of three different UI designs for adding a question about the right to publish the user's answer on a Net Promoter Score survey. Net Promoter Score surveys are used in marketing to garner shares on social media by a company's satisfied customers. The question that was added to the web survey was “Can we use your review on our website?” and it was placed on the same page as the question asking for a review, in a pop-up, or on a separate page. The results show that asking the question does not affect the number of shares on social media. As long as the question is placed so it cannot be seen until after the user has written a review, it does not affect the number of reviews, independently of whether or not the user can go back and edit their review. About 71% of people who had written a review agreed to let it be published.