Enhanced user experience for a digital travel service and associated intranet

Abstract: The advance of the Internet, with its sophisticated algorithmic search engines, has made accessing information as easy as lifting a finger. Pre-trip travel planning can be considered a fundamental component of the trip experience. A traveler often needs to obtain important information in order to develop a travel plan. The objective of this thesis is to evaluate and enhance the user experience for a digital travel service and associated Intranet wich main function is to help travellers find departures, arrivals and prices. Based on an usability analysis, and user studies and support from a literature review this master theses resulted in a design proposal for Länstrafiken Norrbottens external website and their Intranet as well as a couple of guidelines for designing or redesigning a travel website.