Power Dynamics in Business-Sociopolitical Network : Analysis of the South Korea-Japan Trade Dispute 2019–2023

Abstract: This study examines power factors (resource dependence, attraction of relationship maintenance, and institutional forces) in relation to actors' behaviors and ties of varying strength between them within a network of business and sociopolitical spheres. The focus is on Samsung Electronics and Asahi Breweries in the context of the ROK-Japan trade dispute (2019-2023). An analysis model, incorporating perspectives from network theory, resource dependency theory, relationship marketing, and institutional theory, is operationalized and applied to the empirical data. A qualitative content analysis of primarily two Japanese and ROK-based newspapers, along with quantitative data, reveals a domino effect of events impacting the two focal firms, highlighting their interconnected networks. The study also demonstrates how layering of relevant spheres in a given context shapes the perception and impact of power factors, influencing actors' behavior and their ties. Additionally, it emphasizes the benefits of diversifying ties and the importance of distinguishing between short-term and long-term.